Regional Marketing - Automation Specialist (Marketo)
See more jobs from 10X Genomics Incabout 2 years old
About the role:
You will support the regional marketing team in executing the digital strategy to increase engagement and drive lead generation within the EMEA Region. This will include organizing webinars, hybrid and virtual events (using Marketo and zoom webinars), as well as liaising with colleagues internationally (primarily in Europe but also US) and will be based in the Leiden office.
What you will be doing:
- Understand digital architecture of the company to report actionable insights using Marketo, Salesforce and Tableau for channel effectiveness
- Develop registration pages, on demand pages and invitation/follow up emails in Marketo
- Provide insights and analysis of lead funnel from Capture to Sales Qualified status
- Regularly update the Marketing and Sales teams on webinars, process improvements and progress of lead optimization efforts
- Collaborate with marketing communications partners, web/marketing writers, and team members across the digital marketing environment
- Act as an owner of established tools and process in the marketing team for reporting of activities
Minimum Requirements:
- 3 years demonstrated experience in digital marketing and sales lead nurturing
- Strong MarTech background with working knowledge of creating campaigns, tokens, templates and smart lists in Marketo
- A strategic thinker with the ability to integrate systems and track record of working with marketing analytics e.g. Tableau
- Experience with CRM and data platforms e.g. Salesforce
- Broad understanding of the sales funnel and how to positively impact funnel conversion rate
- Flexible working outside normal business hours to align with US counterparts as required
- Strong communication skills and ability to work independently
- Willing to travel approx.10% depending on business needs
- Fluent English
Preferred Skills/Experience:
- Adobe Marketo Certified Expert
- Salesforce certified or strong working knowledge of SFDC
- Marketing-related degree or equivalent
- Knowledge of lead enrichment tools such as ZoomInfo or Ringlead
- Advanced proficiency in Microsoft or Google productivity applications
- HTML / CSS knowledge to enhance templates
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About 10x Genomics
At 10x Genomics, accelerating our understanding of biology is more than a mission for us. It is a commitment. This is the century of biology, and the breakthroughs we make now have the potential to change the world.
We enable scientists to advance their research, allowing them to address scientific questions they did not even know they could ask. Our tools have enabled fundamental discoveries across biology including cancer, immunology, and neuroscience.
Our teams are empowered and encouraged to follow their passions, pursue new ideas, and perform at their best in an inclusive and dynamic environment. We know that behind every scientific breakthrough, there is a deep infrastructure of talented people driving the life sciences industry and making it possible for scientists and clinicians to make new strides. We are dedicated to finding the very best person for every aspect of our work because the innovations and discoveries that we enable together will lead to better technologies, better treatments, and a better future. Find out how you can make a 10x difference.
Individuals seeking employment at 10x Genomics are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation, or any other characteristic protected by applicable law.
10x does not accept unsolicited applicants submitted by third-party recruiters or agencies. Any resume or application submitted to 10x without a vendor agreement in place will be considered unsolicited and property of 10x, and 10x will not pay a placement fee.
