Brand Manager

See more jobs from Ellation

about 2 years old

This job is no longer active

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

About The Role

Crunchyroll is looking for a Brand Manager to join our team! The Brand Manager in the Brand Management & Title Marketing team will focus on making anime fans passionate about our titles that they sign up for and watch. You will be responsible for being a content expert, maintaining relationships with creators and licensors of our titles, supporting marketing needs, and leading marketing campaigns.

Your love and passion for anime and pop culture pushes you to thrive in a fast-paced environment and be a strong teammate. We expect our streaming and other omni-channels to enjoy growth to scale and engage, are attractive to licensors and their representatives, are credible with audiences, and set the pace for the rest of the industry. The position requires strong partnership and collaboration with our creators/licensors in Japan, and global teams in marketing, communications, content, business development, and product.

We are looking for someone who:

  • Is an Anime Fan with a deep knowledge of anime fandom and culture, having invested thousands of hours consuming content. Someone truly passionate about entertainment, capable of extracting powerful communication insights from our content.
  • Is a strategic problem solver with a business mind: identifying key challenges, opportunities, and critical levers to drive growth of Crunchyroll in the market.
  • Has experience working and building relationships with creators and licensors and liaises closely day-to-day to maintain a strong relationship. Requires recurring meetings with Japan.
  • Advocates for global marketing campaigns with licensors while supporting and handling a high volume of asset approvals as the owner of titles.
  • Supports Content Team during the content pitch phase by delivering fresh media and creative ideas that prove to our licensors that Crunchyroll is the best home for their content.
  • Proactively identifies business-critical issues with licensors and opportunities to improve and optimize how we track, share, use, and traffic promotional assets in a timely manner.
  • Establishes the direction and objectives for each high priority title.
  • Is willing to learn to market within licensors’ restrictions and guidelines.
  • Has experience running and leading 360 marketing campaigns, from strategy development to tactical execution (including AV/trailers, digital/social, print and out-of-home).
  • Has a strong understanding of consumer insights and how they are translated into creative strategy and campaigns.
  • Has a deep understanding of the social media landscape: industry standard methodologies per platform and consumer social media behaviors.
  • Has an extensive understanding of marketing, social media, and paid media analytics and can apply data to the testing and optimization of campaigns.
  • Is a cross-functional partner able to engage, listen and collaborate with internal departments and teams to align early on overall strategies and goals. Expect to participate in the cross-functional collaboration through launch.
  • Is an effective collaborator in a fast-paced, multifaceted environment. Expect to have multiple campaigns launching at once.
  • Can effectively communicate different facets of marketing campaigns to executives, show runners, talent, and partners.
  • Is able to adapt and care deeply about cultural nuances that come with working with global partners (external and internal).

What we need from you:

  • Minimum 6+ years of experience in similar roles in entertainment or other consumer brands
  • Work experience with anime or have a deep love for anime content!
  • A sharp eye to details and enjoy being organized
  • Strong communication, presentation skills and positive team collaboration are required
  • Extensive experience working with creators and their teams
  • Proven track record building and leading scalable teams (small to midsize to large) that deliver outstanding content within budget and on time
  • Global mind-set: thinking and supporting both local and global needs
  • Written and verbal proficiency in English (Japanese language expertise is a bonus)
  • Ability to work efficiently as a phenomenal teammate as well as individually with minimal direction
  • A desire to thrive in our unique and energetic culture
  • Have a positive demeanor and be solution oriented

Benefits: Los Angeles

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, Dental, Vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Support program for new parents
  • Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

 Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.