Creative Director, Copywriter

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Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Los Angeles 

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

About The Role:

We are looking for a seasoned Creative Director, Copy to join our in-house creative services group. The ideal candidate has a conceptual mind, strong writing ability and an obsession with pop, gaming and anime culture. He/she will join a vibrant and robust internal creative team supported by insights-driven strategists and data analysts -- and is ideal for someone looking for the best of both in-house and agency life. This is a high-visibility role reporting to the Head of Creative. The role can be based in our Culver City office or San Francisco office with regular travel to our other locations.

The CD, Copy will lead a team of writers to evolve the Crunchyroll brand voice, support the development of an effective brand architecture and be a key contributor to a comprehensive brand book. This role will be the chief voice steward, training teams and evangelizing key tenets of the voice for implementation across multiple:

  • Businesses (streaming, theatrical, home entertainment, e-commerce, gaming) 
  • Channels (digital, TV, experiential, social media, collectibles, packaging, website and product.)
  • Goals (awareness, direct response)
  • Audiences (consumers, businesses, partners, employees)
  • Territories

This role will be the go-to person as we look to create consistent, entertaining, on-brand copy across an increasingly complex business growing at a rapid clip.

Major Duties & Responsibilities:

Brand Development

  • Own brand voice, brand guidelines and work on other brand strategy assignments
  • Lead trainings and frequent creative reviews to ensure adoption of voice principles around the globe
  • Serve as senior most authority on the brand voice and consult with senior executives and key marketing stakeholders as needed

Copywriting

  • Conceptualize and develop brand copy for a variety of needs across multiple organizational priorities
  • Amend, revise or redevelop campaigns in response to feedback
  • Comprehend the overall strategy of a campaign, understand goals and objectives along with providing strategic input
  • Articulate creative vision at many different levels-whether in a deep dive with a brand manager or at a strategic level with executives from various departments
  • Maintain an efficient workflow and process and promptly communicate any issues to management
  • Accurately document work related information via project management tool(s), etc. Manage assets and archive projects accordingly
  • Write clear, persuasive, original copy

Management

  • Manage a team of 5-10 writers; provide critical, inspiring and thoughtful feedback
  • Coaching and mentorship to direct teams but also to other writers in the department (or organization) 
  • Coordinating cross-cultural copywriting with territories

Work Experience Requirements

  • 10+ years in experience in writing for marketing teams, including experience with brand marketing, long-form content and scriptwriting, direct response advertising, and social media; combination of in-house and agency experience preferred
  • Portfolio of inspiring work showcasing integrated campaigns for well-known brands
  • Extensive knowledge of the brand creative industry and the freelance copywriting community with the ability to quickly recruit talent as needed

Skills & Abilities

  • Must be able to multitask and work well under pressure while dealing with scheduling deadlines 
  • Detail-oriented and an excellent problem-solver. Self-starter who can multi-task and juggle many simultaneous priorities 
  • Ability to translate brand copy across all devices–desktop, tablet, TV, mobile
  • Strong verbal and written communication skills 
  • Understand the entertainment landscape and its copy requirements 
  • Digital native with insatiable curiosity for latest social media and digital trends
  • Familiarity with anime is strongly preferred but not required
  • Familiarity with gaming is desired.

Benefits: Los Angeles

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, Dental, Vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Support program for new parents
  • Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.