Director, Data Marketing Science

See more jobs from Ellation

about 2 years old

This job is no longer active

Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Los Angeles

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

About the Team:

The Center for Data and Insights (CDI) is the centralized team of data engineering, BI, analytics, and data science experts, passionate about servicing the organization with timely and certified reports and insights! The mission of the group is to inspire, support, and guide our stakeholders to be data-aware as well as build out the systems of intelligence to discover insights and act on them.

About the Role:

We are looking for a hands-on Director, Marketing Data Analytics with a passion for understanding data, tracking business trends, and storytelling to join the Center for Data and Insights team. This position will report to the Vice President, Business Intelligence & Analytics, and will collaborate with data engineers, campaign managers, and marketing leaders to investigate campaign trends, build business insights, and recommend proactive measures to enable better business decisions every day. The right person for this position is a service-minded, empathetic problem-solver who will be motivated by the opportunity to build a centralized insights service team from the ground up!

About You:

  • 7+ years of experience with data analysis, paid campaign analytics, statistics, experimentation, and optimization
  • Deep expertise in measuring marketing performance against lifetime value metrics
  • Understanding of install and user-level paid campaign tracking to support multi-touch attribution via UTMs and MMP data for all major marketing channels
  • 3+ years of experience with data visualization tools like Tableau, Superset, etc.
  • Proficiency in data analysis, including defining critical metrics, statistical and predictive modeling concepts, descriptive statistics, and experimental design
  • Experience in Marketing analytics tools like Google Analytics, Adjust, Braze, Branch, etc.
  • Strong SQL skills, and familiarity with building/ reviewing data science models using Python/R
  • Experience working with large data sets (Terabytes of data/ billions of records).
  • Outstanding teamwork skills: You have excellent interpersonal skills. You’re a good listener. You place the success of the company ahead of any particular idea. Proven ability to work across a globally, matrixed organization.
  • Highly eloquent and an excellent communicator, with strong influencing skills and the ability to tell stories about complex data patterns
  • BS in Statistics, Computer Science, Information Systems, or a related field

Pluses:

  • Experience with Cloud data warehouses like Redshift, Snowflake, Imply etc.
  • Experience with analytics engineering tools/ platforms like Airflow and Databricks

A Day in the Life of Our Director, Marketing Data Analytics:

  • Partner with Branch/ Adjust MMPs, direct response, and media buying agencies to define and implement campaign measurement of integrated marketing campaigns, including TV, OOH, Digital, and Social Media across a wide range of business lines (theatrical, streaming, e-commerce, etc.)
  • Provide leadership on performance marketing design strategies, including the formulation of robust tests & learn strategies to drive specific learning agendas
  • Build and maintain marketing mix models and multi-touch attribution reports via internal as well as industry-standard tools for a sizable marketing budget
  • Champion the process of building weekly insight decks for the Marketing leadership team by collaborating effectively across teams, documenting the impact of strategic initiatives on benchmarks, and tracking the progress towards company goals.
  • Partner with cross-functional teams to design analytics and reporting tools that will be instrumental to distribute certified dashboards and presentations.
  • Connect ideas into cohesive, well-grounded recommendations, using creative, structured, and analytical thinking with the help of effective data visualization
  • Work with offshore and onsite teams and lead the sprint planning/management
  • Maintain a culture of high-quality output and outstanding customer service by effectively communicating at all levels, ensuring that work gets done, and responding effectively to unexpected obstacles

Benefits: Los Angeles (Culver City)

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Support program for new parents
  • Fun, passionate and skilled co-workers

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.


About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.