Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: Culver City

The intersection of media and technology is our sweet spot and we are fortunate to be headquartered at the epicenter of the creative economy - Los Angeles. This office houses many of our corporate functions and cross-functional teams tasked with creating exceptional experiences for our passionate communities.

Product Management, Director

As a product innovator & leader, you will work closely with producers, developers, live ops, consumer insights, and operations to build and test outstanding F2P mobile game experiences that optimize retention and monetization metrics on both original and existing games based on some of the top Anime brands in the world! The Director of Product Management will report and recommend across the Crunchyroll games portfolio, interacting with all the partner studios and functional leaders to drive business impact throughout new and live titles. Specifically tasked with improving game performance and monetization, the role involves synthesizing insights from product analysis, industry competition, promoting features and best processes, driving adoption across the portfolio, and reporting back to the business. You will also help define the roadmap, strategy, and vision of an original anime F2P mobile game by driving the entire feature lifecycle from the initial design phase through live-game optimization.

A successful candidate has a passion for evidence-based product & business analysis, accepts being held to the highest standard of accountability, and can quickly become a trusted partner in helping Crunchyroll Games grow the games portfolio metrics!

Responsibilities

Set the standard for analyzing game metrics (acquisition, retention, engagement, monetization, virality) and proactively find opportunities for product improvements across Crunchyroll Games portfolio.
Build knowledge and understanding of data-driven insights within the rest of the team through regular communication and the creation of important dashboards and reports.
Lead the development of an original F2P anime title ensuring outstanding features, gameplay mechanics, and monetization strategies.
Analyze a variety of game features and systems such as live ops events, sales & offers, storefront design, tutorials, level progression, ad placements, and marketing strategies.
Synthesize insights from internal and external intelligence sources to establish practical requirements for product implementation. Drive user and competitive research to ensure that product decisions are based on in-depth data analysis and an understanding of the market.
Operationalize insights by working closely with studios to capitalize on high-value growth opportunities.
Build and supervise A/B tests to improve meaningful metrics on individual games and across entire portfolio as well as attributing business impact through regular measurement and reporting of the best method adoption.
Advise product strategy across the portfolio, effecting change to drive economies of scope/scale while maintaining a centralized library of data, analysis, and requirements as a resource for the team.
Raise transparency of insights & requirements by supplying to regular team communications.

Qualifications

5-7 years of experience in a product management role on top grossing free-to-play mobile games.
Extensive product management experience in free-to-play game development with a consistent track record in leading live operations, balancing in-game economies, and leading PM teams.
Passion for and in-depth knowledge of ARPG, JRPG, mid-core and hardcore genres and other FTP titles in these categories.
Experience synthesizing quantitative product analysis with other sources of business insights.
Strong passion for games, creating fun, compelling and addictive user experiences.
Excellent data analysis, Tableau experience, and ability to write queries for SQL database required.
Previous experience with new game development from concept stage through to worldwide launch preferred.
Can prioritize, clarify, and communicate complex ideas quickly, succinctly and accurately.
Familiarity with App Annie, Sensor Tower or similar analytics services.
Self-starter who can work autonomously and take ownership.
Excellent written and verbal communicator.
MBA or Graduate Degree in Economics or Mathematics preferred.
Knowledge of anime a plus.
Experience working with licensors a plus.
Asian language skills a plus.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast.

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

Courage - When we overcome fear, we enable our best selves.
Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
Service - We serve our community with humility, enabling joy and belonging for others.
Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.