Sr. Marketing Manager, Games

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about 2 years old

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Who We Are

We’re a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we’ll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

About The Team And Role

Crunchyroll Games is a new division of Crunchyroll, bringing the best of anime and Japanese RPG games to Crunchyroll’s audience. We work with a variety of global and domestic partners to help publish games to over 100+ countries, and bring more fans into the anime game's ecosystem. Our team is composed of anime enthusiasts, experts within gaming, and mash-ups of keenly intelligent and driven individuals. We are highly collaborative, and partner with multiple teams to ensure success in a fast-growing market.

We are looking for a Senior Marketing Manager to support our growing portfolio of anime-based mobile games. The individual will apply owned and paid channels to raise awareness and acquire an engaged user base, and will craft and then execute on go-to-market and marketing plans per game. The role will closely work with internal as well as external partners to creatively and optimally promote our games and get results.

In this position, the Senior Marketing Manager will help the team develop and complete industry-leading methodologies to scale our marketing and anime-game growth for Crunchyroll, championing data insights to drive and optimize marketing plans. As a key strategic member of the team, this role will help Crunchyroll Games evolve the way anime games are marketed and perceived in Western markets.

About Yourself

You are a leader, capable of creating and implementing multi-pillared marketing and promotions strategy for both new and existing products and services. In addition to your high-level critical thinking, one must also have strong analytical and interpersonal skills to lead direct reports.

  • Bachelor’s degree preferred, with a focus in Marketing, Business, or Communications
  • 5+ years of relevant experience (management experience a plus)
  • Experience in gaming (mobile gaming a plus)
  • Awareness of game-specific marketing tactics including mobile marketing strategies
  • Ability to prioritize and drive marketing results to execution with minimal direction in a fast-paced environment, working with cross-functional, geographically dispersed teams (including international partners)
  • Excellent writing / communication skills; experience working in close collaboration with creative services teams
  • Proven critical thinking and analytical skills with a strong attention to detail
  • Comfortable and experienced working with product, engineering and design teams
  • Excited by the fast-paced environment and enthused about video games/or anime and entertainment space
  • Kind, team-oriented, highly self-motivated, and have a stellar work ethic

Typical Week In This Role

  • Build end-to-end marketing and promotion strategies with the ability to define growth goals and own critical metrics, forecasts, marketing channels and tactics
  • Drive execution on marketing plans across various teams, including website, events, social, email, paid media, PR, and more
  • Compile marketing plan timelines for individual games -- identify deadlines, reviews, and key dates
  • Resolve marketing plan results, including graphic design, copy, and content needs, and collaborate with internal teams and external partners on necessary approvals
  • Immersion into the games you are marketing to serve as the internal expert on the game brand and messaging elements, educating other teams completing the marketing plans
  • Supervise marketing plan performance, produce reporting that demonstrates marketing impact on KPIs, and use data to advise and improve ongoing as well as new marketing campaigns
  • Mentor and lead marketing direct report(s)
  • Coordinate with Director, Games Marketing to ensure alignment across Crunchyroll Games marketing strategy and prioritization

Benefits: San Francisco Office

  • Competitive salary
  • “Use What You Need” time away from work policy
  • Medical, dental, vision, STD, LTD, and life insurance
  • Health care and dependent care FSA
  • 401(k) plan with employer match
  • Employer paid commuter benefit
  • On-site gym, showers, yoga, and wellness classes
  • Support program for new parents
  • Catered lunch 4 days per week
  • Fun, passionate and skilled co-workers
  • Pet friendly - pet insurance and dog friendly office

Questions about Crunchyroll's hiring process? Please check out our FAQ

Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact [email protected] before giving away any information.

About Crunchyroll

Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts — top series available immediately after Japanese broadcast. 

The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan’s Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

Our Company Values

You’ll see these in action if we’re lucky enough to have you:

  • Courage - When we overcome fear, we enable our best selves.
  • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
  • Service - We serve our community with humility, enabling joy and belonging for others.
  • Kaizen - We have a growth mindset committed to constant forward progress.

We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.