Bilingual Field Marketing Specialist

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about 4 years old

This job is no longer active

**Target start date is May 2020**

The Role

The Regional Marketing Specialist is a key member of the Marketing & Communications team, as well as the Texas market team. S/he will act as the local marketing expert and be responsible for generating marketing qualified leads and increasing brand awareness and consideration amongst the senior market for Iora Primary Care, a doctor’s office for adults on Medicare.

S/he will work very closely with Texas Market leadership, Marketing, Sales and Iora Primary Care practice teams to implement a comprehensive local marketing strategy.


The position will be based in Houston, TX and will report directly to the Senior Marketing Manager based in Boston, MA. This role will cover several practices across Houston, and involves frequent travel within this market aligned with priorities. This person will be required to work occasional weekends.

Specific Responsibilities & Expectations

This is an amazing opportunity for someone with broad Marketing experience who would like to play a key role in a high growth, innovative healthcare company. Specific responsibilities will include:

  • Understand, communicate and execute marketing strategies to address specific market communities’ needs
  • Support the development of a local marketing plan and manage implementation to drive brand consideration and marketing qualified leads, which may include events, community outreach, community partnerships/sponsorships, digital efforts, local patient programs and alignment with national marketing plans, etc.
  • Manage in-practice and and out-of-practice events that support brand awareness and growth
  • Participate in patient ambassador programs to collect patient feedback, improve loyalty and drive growth
  • Drive Refer A Friend program 
  • Partner with and provide marketing support to local Sales and practice teams (e.g, coordinate participation in community events)
  • Plan and execute practice events to drive awareness and enrollment 
  • Manage and track against key performance indicators
  • Identify opportunities for local content for collateral, stories, social media, blogs, PR, etc.
  • Provide local content and execute prospect email marketing 
  • Maintain and update online properties including local Facebook and website
  • Responsible for ensuring Iora's presence in the market remains on brand

 

Qualifications

  • Spanish speaking skills required
  • Bachelor's Degree in Marketing or Business preferred 
  • 2-5 years of marketing experience required
  • Event planning and management experience a plus 
  • Understanding of the diverse communities in Houston
  • Must have strong communication skills and able to work across cross-functional teams
  • Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment
  • Strong analytical and project management skills required
  • Creative thinker and problem solver
  • Self starter
  • Team player who is driven by our mission to restore humanity to healthcare
  • Experience and success with lead generation and marketing within the healthcare industry a plus

 

About Iora Health

Iora Health is transforming health care, starting with primary care. We created a high-impact relationship based care model, that particularly benefits adults on Medicare and those who might need more attention. Our care model changes everything - the team, outcome-focused payment, customer service, and the technology that supports our care.

We know that when you invest in relationships with people, you can help them live happier and healthier. Our patients get a team that respects and listens to them. We get paid to keep our patients healthier, and it works - we are successfully improving the lives of our patients while lowering costs.