Director of Marketing Technology

almost 2 years old

This job is no longer active

About Kraken

As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.

To ensure Kraken is the right fit for you, please ensure you read Kraken Culture Explained to find out more about us!

The Director of Marketing Technology is a catalyst for new Marketing Technology capability enablement. They will play a crucial role in the modernization and transformation of marketing technologies at Kraken by following best practices for building scalable solutions, along with understanding market trends and business needs. The Director will be a business leader and subject matter expert for our Marketing Technology platforms, report directly to the CMO and will engage with all parts of the business to provide leadership, strategy, and solutions for our challenges. Marketing Technology is something we want to invest in heavily and the Director of Marketing Tech will be responsible for shaping and defining the Marketing Technology stack for Kraken. Working alongside the Directors for User Acquisition, User Retention, Brand Marketing and more, you will formulate, design and deliver a stack which will transform the future of Marketing at Kraken.

Responsibilities

Lead and develop the Marketing Technology function in partnership with Product and Growth leaders embedded within a cross functional team

Drive business requirements, technology, and growth marketing roadmap to enable marketing efficiency and scalability

Ownership, accountability and implementation of our Marketing Technology stack. Instill a broad range of Marketing technologies including not limited to Marketing Automation, CRM integration, Social Media Management, Content Management, Personalization & Targeting, etc.

Own the allocation of marketing dollars and aim for the most optimal ways to grow our business through data analysis, attribution, and incrementally measurement

Have a strong pulse on advanced and dynamic Marketing Technologies that we can utilize to increase the output of our Marketing teams

Drive results based on data - Be at the forefront of our Global expansion

Work in collaboration with the Directors for Product Marketing, Marketing Analytics, User Retention, Brand Marketing, Brand Partnerships and Creative in order to realize the CMO’s vision

Work closely with these Marketing teams to gather requirements, design solutions, and deliver them

Requirements

Experience in or passion for learning the crypto industry

10+ years of experience in marketing technology and/or marketing data management role

Experience leading sophisticated, matrixed teams that are distributed globally

Experience working in competitive industries for high growth companies - Crypto, Fintech, Tech, Gaming, etc. Additional agency experience is advantageous

Fluent in all relevant technologies – ERM, CRM, Adobe Experience Manager CMS, experience management databases, etc. – and have a big-picture perspective on the ways in which technology supports, enhances, systematizes and bolsters marketing and business development efficacy

Effective communicator with excellent written and verbal skills

Data driven and analytical mindset

Knowledge of marketing concepts, principles and practices, and a proven ability to focus on key projects, achieve results and demonstrate good judgment

Demonstrated experience in leading and deploying Marketing Technology solutions in a high growth environment

Location Tagging: #US #EU

We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!

As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.