About Kraken
As one of the largest and most trusted digital asset platforms globally, we are empowering people to experience the life-changing potential of crypto. Trusted by over 8 million consumer and pro traders, institutions, and authorities worldwide - our unique combination of products, services, and global expertise is helping tip the scales towards mass crypto adoption. But we’re only just getting started. We want to be pioneers in crypto and add value to the everyday lives of billions. Now is not the time to sit on the sidelines. Join us to bring crypto to the world.
About the Role
Kraken is scaling the product marketing org to match our increasing breadth of new, charismatic products and rapidly expanding customer base. You will be our current customer's voice and advocate as you work cross-functionally with product, brand, design, engineering, and customer engagement. We are building the strongest product marketing practice in the industry. We operate at the unique intersection of fintech, crypto, and marketing. We focus on quality in our storytelling and we are thoughtful and calculated with our big bets. Join our 🚀 before we take off!
This is a fully remote role, we will consider applicants based in North America, South America and Europe
Responsibilities
Lead product marketing efforts for one of our teams to empathize with and wow our clients through simple, intuitive investing experiences, i.e. crypto magic: Consumer, Pro/Institutional, Cryptowatch, and token listings and new product offeringsPlan and execute go-to-market strategy for new products, features, enhancements, and token listings by forming the positioning, messaging, and value proposition Learn what customers need before they need it through direct interaction, surveys, and market sizing; bring that perspective to design, roadmapping, and backlog prioritizationMake data-driven decisions when framing hypotheses, determining product-market fit, evaluating campaign performance, and setting goalsUse sound product sense in marketing every day: identify the problem we are solving for, our hypothesis, what goals we will set and how we measure them, what channels are best to use, what we should do now, and how we can scale and automate Structure and optimize A/B and multivariate testing in channel marketing Take a diplomatic leadership approach to involve stakeholders early and get cross-functional work done; be a proactive leader and decision-maker Create and share intel on competing products and marketing; summarize what is working well and what is not and how we will differentiate ourselvesBe an owner: step up and take the lead on challenging, ambiguous work Keep an astronaut’s mindset: pivot from the micro-details on the ground up to the bigger picture macro view and back down againRequirements
8+ years of previous experience in product marketing, martech product management, lifecycle, or channel marketingConcise speaker, storyteller, and writer: you can slice, dice, and distill a narrative from a complex data set into an executive summaryExperience bringing products to market in fintech, a startup environment, gaming, e-sports, or SaaSExperience with email, web, mobile/push, and content marketing with a history of focus on the right message for the right customer on the right channel (at the right time!)Ally to product managers and other marketers, often volunteering to test alphas/betas, lead inbound customer research, and seek diverse perspectivesBe the antithesis of a lone wolf: you clearly communicate and involve stakeholders early and often and work to secure buy-in, address concerns, and incorporate feedback Previous crypto experience not required but certainly a plus!Nice to Have
Geo-specific, global client experience in North America, Europe, Asia-Pacific, EMEA, or Latin America You’ve got a couple of moonshot ideas for transforming marketing in cryptoYou’ve got an ease about you: you address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind#EU #US #LI-AM1 #CANADA #APAC
We’re powered by people from around the world with their own unique and diverse experiences. We value all Krakenites and their talents, contributions, and perspectives, regardless of their background.
As an equal opportunity employer we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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