The world is changing. We all want something different.

At Luno, we see you as an individual, and we want to unleash your potential and empower you to become the best possible version of yourself.

Luno welcomes crypto lovers and crypto newbies. You - just like everyone in the world - are on your own unique crypto-learning journey.

We are a mission-driven cryptocurrency company that is building more open and equal access to the future of money. You don’t have to know lots about crypto to be interested in joining us, you just have to feel that upgrading the world to a fairer financial system matters, and that you’d like to be part of this global change. We’re a passionate and committed team taking on a challenge of epic proportions. Like the first moon landing, it requires a special kind of people working together with unusual skill, focus and determination. We need the best team on board for our mission. 

If that sounds like a culture you’d thrive in, then we are excited to hear from you.

A little about us

• Luno means moon in Esperanto, we chose the name because at night, wherever you are in the world, you look up at the same moon. We believe in the power of working together, as one team, across borders, with clear focus and shared purpose.
• Our popular mobile app and website helps people around the world grow and manage their money using the world's most mature cryptocurrencies: Bitcoin, Ethereum and USDC. We’ve processed over $21 billion to date.
• Over 9 million customers across 40 countries have chosen to hold their crypto wallets on Luno because we offer a delightfully simple experience and bank-grade security. 
• We're part of the Digital Currency Group, named in 2021 as one of TIME magazine’s 100 Most Influential Companies, in the “Disruptors” category alongside Tesla, AirBnB, SpaceX, Peloton. TIME noted that DCG is “mainstreaming cryptocurrency”.
• We’re proud to be one of the world’s most international cryptocurrency teams, with colleagues from 43 different nationalities working across South Africa, Indonesia, the United Kingdom, Malaysia, Nigeria, Australia and Singapore. Financial inclusion is part of our mission, but on a deeper level, inclusion is a way of life, and a way of work for us. It is part of who we are as a company, and a group of human individuals.

This role in a nutshell:

• Key areas of responsibility will be the creation of global performance marketing content (also known as “social media/ acquisition/ direct response /digital/ growth marketing” or just “paid social”); once solid foundations are established in that business critical area, your scope will grow to include a wide range of other marketing and communication materials.
• You will spend the first few months collaborating on the rollout of our new brand (created by world-leading brand design studio, Koto) in growth marketing, and driving a step change in the quality and power of our performance content.
• As we scale our team and operations, you will support the strategic development of our new mass-market brand voice across global markets. 
• You will work closely with global marketing teams to understand and deliver on marketing & communications briefs for audiences in markets around the world.
• You will collaborate with colleagues in all of our global markets, crafting copy in English for anglophone markets such as Australia, Malaysia, South Africa & the US. You will also create value proposition messaging frameworks and key message guidelines that empower localisation / transcreation of your ideas into different cultural contexts and languages from French to Bhasa.
• You will lead and support campaign rollout & deliver multi-channel design work that’s clear, compelling and on-brand and continuously provide new creative ideas and copy for our significant global performance marketing spend.
• Zooming out, you will be part of a high performance in-house, cross-functional creative & marketing operation. You will need to interact with and understand multiple business areas from Growth to PR and to constantly flex and develop a broad skillset, from customer insight and ideation to competitor analysis.
• As a senior member of the team, you will help create and sustain a culture of ongoing copy excellence with a particular focus on the business critical area of performance marketing.

The ideal candidate will have:

• Strong digital/integrated copywriting experience, including experience working in-house for a digital-first or digitally integrated business (eg. app or ecommerce), or on growth marketing accounts
• You will have proven your ability to take marketing & communications briefs, ideate creative concepts, clearly communicate a key message and user benefit and deliver effective performance marketing with evidence of growth outcomes
• Strong understanding of foundational marketing concepts (eg. customer benefit, customer funnel, value proposition) and ability to leverage these into growth marketing strategies
• A commercial / growth mindset, interest in working with data & insights, comfort with first principles thinking and the “test and learn” approach
• Experience collaborating with other disciplines and using your craft to drive shared success and business impact.
• The ability to be persuasive in explaining your work, process, and decisions.
• Autonomy and excellent organisation and project management skills
• Evidence of the ability to write with simplicity and power about personal finance, financial products or other complex and regulated products is not required, but is a significant plus

Luno is a ‘remote but reachable’ company! At Luno, we trust that people can do their work effectively anywhere and provide Lunauts with the flexibility to decide where they do their best work. For some of us, that’s at home for the majority of the time, for others, that might mean joining other Lunauts in person at one of our Luno workspaces more often. Luno is built on our relationships, so we still value in-person connection and have a minimum expectation of spending time in person once a quarter. So as long as you are based in one country with a Luno workspace, we want to hear from you!

We are an equal opportunity employer and value diversity at our company. We do not negatively discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.