Brand Marketing Manager

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about 4 years old

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At Lyft, our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization.

With a rapidly growing user base across both Drivers and Riders, it’s essential that Lyft creates a seamless brand experience for the consumer globally and in their local market. Lyft is seeking an experienced, proven marketing manager for the newly-created Brand Manager role. The Brand Marketing Manager will amplify the Lyft brand and execute on a high-impact brand strategy by leading integrated marketing campaigns grounded in consumer insights and cultural moments. Most importantly, they will be a champion of the Lyft brand vision and develop close relationships with key cross-functional partners to bring the brand to life across all consumer touchpoints. 

This role is a unique opportunity to not only catapult the growth of Lyft but also to help define and build a next-generation consumer brand.

Responsibilities:

  • Lead key integrated marketing efforts to build preference with our Riders and Drivers, including partnering with cross functional leaders to drive campaign planning, creative development, media buying and measurement, content marketing and social marketing, culture and entertainment (influencer, product placement, original content) 
  • Craft creative briefs, lead go-to-market planning and oversee execution / implementation for integrated campaigns and key brand moments. 
  • Partner with the Product Marketing team on the development and implementation of consumer messages that will pull-through across brand programs.
  • Create alignment with key internal partners through consistent communication, and deliver program playbooks that will help extend the brand message among both internal and external partners.

Experience:

  • 5+ years of successfully leading integrated marketing campaigns designed to drive brand preference
  • Expert at writing strategic briefs, and working closely with creative teams to ensure work is delivering against the brief
  • Agency experience is a plus
  • Consistently leverages data, analytics, insights and metrics to propel brand strategy and execute compelling marketing programs that deliver measurable impact
  • Extraordinary interpersonal and communication skills, cultivator of strong cross-functional relationships
  • Inspires creative thinking and a “make it happen” mindset at all levels within their organization
  • Forward-thinking, analytical and problem-solving mindset; experience in navigating fast-paced, ambiguous environments

Benefits:

  • Great medical, dental, and vision insurance options
  • Mental health benefits
  • In addition to 12 observed holidays, salaried team members have unlimited paid time off, hourly team members have 15 days paid time off
  • 401(k) plan to help save for your future
  • 18 weeks of paid parental leave. Biological, adoptive, and foster parents are all eligible
  • Pre-tax commuter benefits
  • Lyft Pink - Lyft team members get an exclusive opportunity to test new benefits of our Ridership Program

Lyft is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Lyft does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Lyft also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Lyft will also consider for employment qualified applicants with arrest and conviction records.