Job Summary:
This role will serve as an ambassador to our community, working closely with game studios and property stakeholders, and using various tools to create communication and feedback pathways both to and from our players and fans. The role will coordinate cross-departmentally (Marketing, Public Relations, Product Development, Ecommerce, and Customer Service) to support organizational and promotional goals, providing thought leadership and a strategic point of view to ensure community engagement and social media initiatives are integrated into the company’s broad marketing strategy. Being the product expert, the Sr. Community Associate will understand the desires and concerns of our community, predicting and reacting appropriately to trends as they appear within our community.
Hours:
9 am to 5 pm PST
40 hours per week
Salary:
To be discussed at interview phase
The successful candidate should expect to relocate to Bellevue, Washington early 2022.
What You'll Do:
Manage and grow Company’s official forum presence, including the creation and implementation of engagement opportunities and the daily interaction and guidance for forum moderation teams Create and execute on a social media marketing and live operations editorial calendar, seeking approval where appropriate and determining opportunities for engagement and delight within our audienceTrack, gauge and report on fan sentiment and reaction within owned and organic communities, anticipating trending concerns and communicating effective feedback to the development teamsBe the product expert, working in close collaboration with development teams to understand mechanics, features and live operations calendarMaintain an analytics-driven mindset, with the goal of adjusting and pivoting content strategies to best suit the target audiencesCollaborate with both Public Relations and Customer Service teams on tracking player issues to determine scale and escalation priority Know and understand the lifecycle of a product and maintaining the appropriate tone and content for that stage of the productAssist in the creation of what a healthy community landscape looks like for the businessWhat We Are Looking For:
2 years of proven experience with brand communications, community management, forum moderation, gaming ecosystems, and social marketing for video games and/or mobile gamesKnowledge of trading card gamesHas worked with launching gamesAbility to understand the bridge between shared physical and digital communities spaceIn-depth knowledge and understanding of social media platforms (Twitter, Reddit, YouTube, Instagram, Tumblr, Snapchat, Facebook, etc.) and how they can be leveraged to achieve business goalsUnderstand the “always on” nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messagingProven expertise in developing compelling social media campaigns and effective content strategies to drive community enthusiasm and engagementExperience creating, implementing, measuring, and reporting on campaign and content performanceExpert on how to strategically recommend the best mix of marketing channels for a campaign to efficiently target high value demographicsUnderstanding of livestreaming best practices, including live moderation and recognition of trending topics and contentAvid player and fan, with knowledgeable and deep expertise in the franchise is a huge plusKnowledge of and experience with the online communities is a plusExperience working within strict brand and/or legal guidelines is a plusExperience working within a highly regulated industry is a plusExperience in planning and executing on a product launch is a plusBachelor’s Degree in Marketing, Communications, Public Relations, or related field preferredWhat to Expect:
We offer a professional, fun, and creative work environment. While we maintain a good balance between work and life, additional hours may be required at peak times or for specific initiatives. International or domestic travel may occur, anywhere from 10-20% of the time.This is an international gaming company, a subsidiary of a company based in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Trading Card Game, the animated TV series, home entertainment, and the official website. The company was launched in Japan in 1996 and today is one of the most popular children's entertainment properties in the world***PRO TIP***: Take your time and make sure you do a thorough job in completing your application. Your responses should be grammatically correct and comprehensive. This will greatly increase the probability of scoring an interview!
About ModSquad:
ModSquad is a global provider of managed digital engagement services. Our 10,000+ Mods chat with customers, moderate web content, manage communities, and buzz in social media for many of the world’s coolest brands, including the NFL, Zendesk, and Topps, to name a few. We bring companies closer to their customers than ever before. From global enterprises to international agencies to hip new startups, our clients have reaped the benefits of putting ModSquad's expertise to work. With experienced Mods available in 50+ languages in 70+ countries, we’re your squad for the digital world.
ModSquad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
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