Ninja Van is a tech-enabled logistics company on a mission to provide hassle-free delivery services for businesses of all sizes across Southeast Asia. Launched in 2014, we started operations in Singapore and have become the region's largest and fastest growing last-mile logistics company, partnering with over 35,000 merchants and delivering more than 1,000 parcels every minute across six countries.
At our core, we are a technology company that is disrupting a massive industry with cutting-edge software and operational concepts. Powered by algorithm-based optimisation, dynamic routing, end-to-end tracking and a data-driven approach, we provide best-of-class delivery services that delight both the shippers and end customers. But we are just getting started! We have much room for improvement and many ideas that will further shape the industry.
As the Singapore Marketing Manager, you will be responsible for crafting and executing the marketing strategy based on the company’s growth plan in Singapore. A strong background and understanding in performance marketing is a bonus. You will need to work closely with stakeholders from other departments (Sales, Operations, Finance etc.) to align on strategy and initiatives. This is an exciting challenge for an aspiring brand marketer. If you are a hardworking and motivated team player with a “can-do” attitude, we would like to hear from you.
Responsibilities
Planning and BudgetingDevelop, execute and iterate the marketing strategy (offline and online) for the brand as well as for Ninja’s suite of consumer products (with strong focus on one product in particular)Make use of competitor analysis and market trend information to develop marketing and product strategyWork closely with the Regional Marketing and local teams to achieve annual targets for the e-commerce business unit via digital marketing as well as engaging of potential trade partnersCreate, implement and oversee (digital) media campaigns based on e-commerce business objectivesSupporting sales and lead generation efforts through the different marketing channelsResponsible for content strategy and ownership of all owned online channels such as social media and the corporate website. Optimize our marketing automation and lead nurturing process through email, content and social channelsDevelop documentation and road maps for processes, A/B tests and promotions that succeed through email or digitalRegular campaign monitoring and optimization, with post-buy reporting of key metricsManage and monitor product distribution and performanceManaging budget overview for all marketing related activities
Building the BrandResponsible for Ninja Van’s brand and positioning in the marketEnsuring that all owned touchpoints are appropriately and sufficiently branded according to branding guidelines.Being responsible for brand management and trademark identityPlanning and conducting suitable online and offline marketing campaigns with a budgetOversee the creation and publication of all marketing material (POSM, leaflets, etc.) in line with marketing plans. Take charge of shipper support and ensure timely responses to customer queries and feedback
Team ManagementDevelop and manage the marketing teamDetermine the strengths and weaknesses of each member to navigate challenges and areas of opportunityIdentify goals and evaluate based on performanceRequirements
Relevant brand marketing experienceProficiency with digital marketing tools : Facebook Business Manager, Google tools (Analytics, Merchant Center, Ads, Search console …), etc.Good understanding of digital marketing trends in SingaporeInterest in e-commerceStrong SEM skills, sensibilization to content and SEO Critical thinking, good presentation skillsExcellent communicator (both written & verbal) and creative thinker, with an ability to use data to inform all decisionsCan-do attitude, not scared of getting your hands dirtyAbility to work and thrive in a fast-paced, rapidly changing work environmentExperience with Zendesk appreciatedSubmit a job application
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