Okta is an identity company. Identity matters because we’re all unique. We were raised in different countries, cities, and towns. We have unique backgrounds. We’ve faced specific challenges. And we've learned a lot along the way. At Okta we believe those experiences equip us to look at the world with our own perspective. Our SaaS product protects your right to be you, and we want every single one of our employees to feel a sense of belonging, acceptance and comfort to express their ideas, because ultimately our differences are what makes us great.
Job Profile:
In this dynamic role, you will be responsible for the marketing strategy and execution for the Enterprise and Public Sector segments in ANZ. You will develop the demand plan to deliver a high-quality pipeline, hitting the demand generation targets required for the sales leaders to hit their sales targets. You will leverage cross-functional teams to create demand and awareness in this segment. Working closely with the Enterprise Sales Director, Sales Executives, Sales Development Reps, Channel marketing, and the broader Go to Market team, you coordinate all marketing activities to deliver pipeline targets.
This role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, account targeted programs, regional and national trade shows, conferences, and professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars. Their primary objective is to move accounts through the funnel and generate net new pipe through the execution of marketing programs and ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.
Your responsibilities will include:
- Primary liaison between Enterprise Field Sales, broader Go to market (GTM), and Product Marketing teams
- Plan, create and execute all marketing activities for the regions and report results
- Communicate marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team
- Align with sales leadership to measure accounts engaged as a proportion of the total addressable market and apply varied programs to increase marketing engagement across the region
- Aid in aligning and educating the field with a strong partnership with the SDR team to monitor and improve the lead to conversion flow process.
- Collaborate with the broader Partner Team (Channel & ISV) to support local partner programs
- Assess challenges of the field and create solutions to address those challenges
- Travel up to 30%
Qualifications:
- Experience in a B2B enterprise marketing role
- Proven experience successfully overseeing campaign planning from inception to completion, including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
- Strong working knowledge of Salesforce and Tableau
- Knowledge of industry trends related to demand generation, buying intent and multi-channel marketing
- Can work as an individual contributor but believes in sharing information and transparency and enjoys collaborating with the broader team
- Thrives in an accountable, metrics-driven environment
- Budget Management Skills
- Strong Verbal and Written Communication Skills
- Bachelor’s degree in Marketing, or equivalent area of study
Okta is an Equal Opportunity Employer
Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located. We enable a flexible approach to work, meaning you can work from the office, or from home, regardless of where you live. Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs. Find your place at Okta https://www.okta.com/company/careers/.
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