Product Marketing Manager, Retail & Manufacturing Solutions (Remote Eligible)
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Position Description: Okta offers identity and access management solutions to all industries, but our focus on the world’s largest organizations now requires a more dedicated role targeting specific high value industry verticals.
Our ideal candidate would be an experienced product marketer with an in-depth knowledge of the security, IT, and digital transformation challenges of large retail or manufacturing organizations.
This role would also build a customer advisory board of industry business decision makers to keep a pulse on the industry-specific challenges and product needs.
This is a highly cross-functional role, working alongside our product, marketing, and sales teams.
Job Duties and Responsibilities:
- Build the go-to-market playbook for Retail & Manufacturing industries.
- Create industry-specific messaging and assets to articulate how Okta solutions address these industry business challenges.
- Create a structure to get on-going feedback and requirements from representative Retail & Manufacturing customers, and relay that intel back to our product, integrations, and marketing teams.
- Build the plan for industry vertical campaigns and support with compelling content across the marketing funnel.
- Partner with industry experts in the field to create a repeatable model for customer engagement across the sales lifecycle.
- Partner with enablement to drive the industry playbook across the various sales roles, from SDR to account executives and sales engineers.
- Be the public face of Retail & Manufacturing thought leadership at virtual events and demand gen activities such as webinars.
Minimum Knowledge, Skills, and Abilities:
Required:
- 3-5+ years of product marketing, solutions marketing, or experience with IT products in the Retail & Manufacturing industry.
- Proven track record of marketing or selling to business decision makers within large organizations.
- Strong written and verbal communication as well as presentation skills.
- Ability to drive complex, cross-functional projects without a proven playbook.
- Understanding of technical challenges of Retail & Manufacturing companies, including an understanding of their business goals
Okta is an Equal Opportunity Employer.
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