Okta is an identity company. Identity matters because we’re all unique. We were raised in different countries, cities, and towns. We have unique backgrounds. We’ve faced specific challenges. And we've learned a lot along the way. At Okta we believe those experiences equip us to look at the world with our own perspective. Our SaaS product protects your right to be you, and we want every single one of our employees to feel a sense of belonging, acceptance and comfort to express their ideas, because ultimately our differences are what makes us great.

The Demand Generation team is growing!

The opportunity for Okta is massive: any company is a company we can make more productive and more secure. As every company becomes a technology company, Okta is the foundation that lets them make this transition successfully. Our vision is to bring the benefits of Identity to every company.

To help us achieve this ambitious growth objective we are seeking a Regional Marketing Manager who will be responsible for executing strategic programs with cross-functional teams to create demand within Asia. Working closely with the Asia country Manager, the APAC Regional Marketing Team and the broader Go-to-Market team, you will align to the Regional GTM plan to drive execution of regional field events, programs and campaigns; and work with our partners to drive business value.

Serving as one of the primary contacts for the marketing function in Asia, this role will generate awareness and create demand using a variety of marketing vehicles and tactics including, but not limited to, tradeshows/conferences, professional associations, targeted field events, demand campaigns and assets, direct mail, call campaigns, and webinars.

The primary objective of this role is to:

• Create localized programs to address the Asia Market
• Localisation of Content and Campaigns         
• Move accounts through the sales pipeline
• Accelerate the sales cycle for prospects and customers through the execution of marketing programs
• Ensure thorough coverage and penetration of the total addressable market leveraging various marketing distribution channels.

As the Regional Marketing Manager-Singapore, you will be responsible for:

• Acting as the primary liaison between Field Sales, broader Go-to-Market (GTM) and Product Marketing teams
• Assisting in the review and translation of content
• Building localized content and campaigns
• Developing new localized customer reference content
• Being the primary contact to manage all localized elements of the Asia website build
• Managing agency relationships
• Communicating feedback from the Field back into the GTM and Product Marketing teams to ensure the Field has the tools and messaging they need to sell effectively
• Planning, creating and executing all marketing activities for the regions and report results
• Communicating marketing initiatives, ongoing campaigns, website tools, customer success stories, upcoming events, etc. to the regional sales team
• Aligning with sales leadership to measure accounts engaged as a proportion of total addressable market and apply varied programs to increase marketing engagement across the region
• Sharing best-practices across the regions
• Collaborating with the broader Partner Team (Channel & ISV) to support local partner programs
• Travelling up to 30%

You would be a great fit for this role if you:

• Have 7+ years marketing experience with complex B2B enterprise sales cycles and demonstrating marketing's impact on the business through business models, dashboards, and data
• Can oversee from inception to completion campaign plans including audience target identification, campaign project plans/deliverables/owners, budgeting, and post-campaign reporting/measurement
• Can aid in aligning and educating the field with a strong partnership with Inside Sales to monitor and improve the lead to conversion flow process
• Have experience working with teams and programs
• Understand Demand Funnel and Campaign Framework
• Have initiative, a sense of urgency, ability to multitask, and a "can do" attitude
• Have strong analytical skills and a passion for enabling Sales Teams
• Have exposure to and familiarity with a wide variety of marketing systems across multiple marketing disciplines (marketing automation, analytics, etc.)
• Have strong working knowledge of Salesforce and Marketo
• Can leverage third-party research to stay ahead of industry trends related to demand generation, buying intent and multi-channel marketing
• Have enthusiasm for challenges and a strong work ethic
• Have budget Management Skills
• Have strong Verbal and Written Communication Skills
• Have a Bachelor’s degree in Marketing, or equivalent area of study