Okta’s Talent Recruitment Marketing team is looking for a Senior Marketing Specialist to be a key driver in executing acquisition and engagement strategies for hiring top talent.
The ideal candidate for this role is a passionate marketer that has a natural inclination to measure the effectiveness of marketing activities, strong project management skills, analytical and creative mindset as well as the ability to continually innovate and track many moving parts. You will focus on driving pipeline of new and existing talent communities and converting active and passive talent through lead generation campaigns.
Job Duties and Responsibilities:
- Help manage our Marketo marketing automation tool including setting up Workflows, building Landing Pages, Forms, and CTA’s and tracking performance.
- Oversee database management - segmentation, list acquisition/import, data cleansing, event capture and lead management.
- Build, maintain and nurture digital marketing programs in partnership with recruiters and sourcers leveraging proven and test channels to engage “ready now” and “ready later” talent.
- Communicate program updates, pipeline forecasts and campaign results.
- Analyze program performance and make recommendations for improvements and optimization of content to meet monthly and quarterly goals.
- Leverage social and content platforms to drive top of the funnel metrics.
Required Skills:
- You have 4+ years of experience in lead generation marketing with proven results.
- Hands-on experience with CRM and marketing automation tools is a must. (Marketo preferably).
- A good mix of creative and analytical skills is a plus.
- Learning mind-set, scrappy, roll-up your sleeves attitude and ability to hit the ground running, thriving in a dynamic, fast-paced, environment wearing multiple hats.
- Exceptional communication skills, both written and verbal – you will be creating content and communicating internally and externally with the Okta brand in mind.
- Bachelor’s Degree; Marketing preferred
- Love what you do!
Okta is an Equal Opportunity Employer.
Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located. We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live. Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs. Find your place at Okta https://www.okta.com/company/careers/.
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