Automation and orchestration are changing the game across industries, and identity is no exception. The Senior/Group Product Marketing Manager will play a key role in helping Okta's thousands of customers to grow their engagement with Okta and unlock value with Okta Workflows, our identity automation platform service. 

Nailing how Workflows delivers new customer value as a part of our broader identity story is imperative, and we’re looking for someone to drive the business and go-to market of our Workflows platform service. This includes creating compelling messaging and positioning, launching new features, enabling the field, collaborating with business development on partnerships, and partnering with corporate and demand gen marketing to target the right buyers and influencers. Specifically, you will: 

• Create compelling, differentiated messaging and positioning, with a clear understanding of customer use cases/persona and the core capabilities of our Workflows platform service;
• Closely partner with product management to ensure we are delivering on end-to-end scenarios that meet customer needs and to execute well-received product/feature launches;
• Stay abreast of industry news and events, industry analyst reports, and social activity to educate key internal constituents and drive awareness/demand; 
• Deliver key messages that enable our marketing team and PR agencies to execute relevant digital and event-based campaigns and programs;
• Develop tools and training to support the full sales cycle. This includes product demonstrations, sales training and technical content, as well as delivering competitive intelligence to the field and marketing organizations; and
• Work closely with our tech partnership, SI partnership, and product management teams to identify industry trends and amplify go-to market opportunities across our Workflows partner ecosystem.

Qualifications

• A strong background in a product marketing, solutions marketing or product management role;
• The ability to think strategically and develop comprehensive, data-driven go-to market plans;
• Excellent written and verbal communication skills, with a track record of writing compelling content and presenting to executive audiences; 
• The ability to think creatively about new and fun ways to engage current customers to both upsell/cross sell and drive adoption;
• The ability to synthesize complex ideas into actionable recommendations for senior executives; and
• A hungry, infectious personality: we’re looking for someone determined and excited to drive success.

Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:

• • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

Okta is an Equal Opportunity Employer.

Okta is rethinking the traditional work environment, providing our employees with the flexibility to be their most creative and successful versions of themselves, no matter where they are located.  We enable a flexible approach to work, meaning for roles where it makes sense, you can work from the office, or from home, regardless of where you live.  Okta invests in the best technologies and provides flexible benefits and collaborative work environments/experiences, empowering employees to work productively in a setting that best and uniquely suits their needs.  Find your place at Okta https://www.okta.com/company/careers/. 

By submitting an application, you agree to the retention of your personal data for consideration for a future position at Okta.  More details about Okta’s privacy practices can be found at: https://www.okta.com/privacy-policy.