Therapy Development Specialist

See more jobs from Penumbra Inc

3 months old

This job is no longer active

The Therapy Development Specialist will drive global downstream execution for marketing initiatives in target regions. Due to growth, we are looking to add to our TDS Team in the following cities: Denver, CO; Salt Lake City, UT; Charlotte, NC; Fort Lauderdale, FL; Tampa, FL; and/or Mobile, AL. This person will be a key member of the downstream marketing team and will partner with the sales team to connect marketing initiatives to physician customers. The Therapy Development Specialist will have significant interaction with the field-based sales force and must work collaboratively to assess the effectiveness of programs and resources. They will consistently follow through to ensure that programs are impactful to physician customers, local/regional societies, and the local sales teams and, and should be open to travel up to 75% of the time.

What You'll Work On

  • Develop business cases, strategies, and plans for targeted marketing and growth initiatives through innovative core field marketing programs, local conference support, and deployment of tools/programs for procedural and practice success to raise therapy awareness in assigned region
  • Support the development of downstream activities and execute agreed upon marketing plan in conjunction with Sales and product marketing team
  • Represent marketing as key point of contact with defined Sales region
  • Support the creation and execution of referring physician and patient education events working closely with product marketing team as well as sales leadership/sales team
  • Be the expert in procedural knowledge, messaging, and collateral that is relevant to raising therapy awareness and competitive account initiatives
  • Be the expert in clinical data related to the particular therapy and stay current with data to incorporate into messaging for raising therapy awareness
  • Assist with local PR initiatives related to the launch of products working with hospital marketing, Penumbra product marketing, and Penumbra communications team to drive therapy awareness in local market
  • Drive understanding of patient & clinician insights within the therapy, including patient and referring physician behavior
  • Identify, organize, and execute local/regional tradeshows, conferences, and other meetings to promote product
  • Establish and foster relationships with key customers and key opinion leaders within assigned region to enable podium representation of Penumbra products and to ensure that launches and programs are relevant to drive understanding and adoption of relevant products
  • Assist in anticipating and responding to the needs of customers and the sales team through all stages of the product lifecycle, including competitive market updates, new techniques, and best practices, working closely with product marketing team
  • Promote and utilize analytic methods to establish/evaluate all related activities, including analysis and recommendation of new opportunities, and adapt processes and strategies as necessary
  • Promote and maintain the Penumbra brand raising therapy awareness within your assigned region
  • Collect and share intelligence with product marketing team on relevant competitive products, activities, and/or therapies for relevant products
  • What You Bring

  • Bachelor’s in degree in Business, Marketing, or a related field
  • Experience developing and executing strategic customer initiatives and growth plans
  • MBA degree a plus
  • Ability and willingness to travel 75%+ with overnight stays at least 50-75% of the time (based on geographic assignment)
  • Strong team player who can incorporate input from others and can generate consensus through inclusion
  • Must be able to thrive in a fast-paced and dynamic team based environment
  • Ability to speak up when important information or questions must be raised and takes action when issues must be addressed
  • Strong thinker and creative thinker who is intellectually curious. Sound decision making capabilities
  • Good organizational skills and ability to meet tight deadlines in an environment of competing priorities
  • Ability to routinely work on multiple tasks with multiple people across several departments while effectively prioritizing to meet Team goals
  • Ability to develop strong relationships with internal and external customers including global marketing and clinical, as well as sales partners.
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences such as sales & marketing leadership