Associate Director, Research & Insights

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almost 2 years old

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Teads is looking for an experienced marketing leader to join our Research and Insights team as an Associate Director

Key Responsibilities:

  • Lead team of Research Managers and Analysts, overseeing and providing feedback on work while also providing strategic direction on opportunities to present to clients
  • Lead and design research programs and learning agendas for strategic clients
  • Work with NA lnsights and Sales leadership to identify research priorities for both clients and the Teads business and proactively identify Thought Leadership opportunities 
  • Build research recommendations for outgoing proposals, ensuring media feasibility
  • Coordinate and execute research projects from proposal stage to client deliverable
  • Distill research data for deliverables, including creation of visualizations, summary of findings, and future recommendations
  • Review and analyze third party ad effectiveness research reports and create client deliverables with the data
  • Present research findings internally and externally to clients
  • Use research results to inform future testing recommendations and collaborate on upselling opportunities with the sales team
  • Collaborate with sales, account management, data, and insights team members on research initiatives
  • Leverage internal and external data we are subscribed to (Teads Media Barometer, GWI, eMarketer…) to assist in development of consumer insight reports
  • Assist in campaign optimizations for best results based on research insights
  • Advise on research campaign implementation related questions
  • Develop case studies and collateral showcasing approach and results of research
  • Proactively stay up to date with new vendors and industry trends
  • Ensure projects and studies are accurately tracked including costs, status, and records of results

Qualifications:

  • 7-10 years of experience in advertising effectiveness research and/or consumer insights used for digital media
  • Strong knowledge of research and testing methodologies
  • Experience with studies run by third-party research partners
  • Previous success managing and leading multiple projects and deliverables
  • Strong analytical and reporting skills focused on delivering actionable insights and recommendations
  • Passion for data storytelling
  • High standards of client service
  • Experience with leading conference calls and working in a client facing role
  • Ability to work both independently and collaboratively
  • Degree in related field

  ===== ABOUT TEADS ======

Teads operates a leading, cloud-based, end-to-end technology platform that enables programmatic digital advertising across a global ecosystem of quality digital media. As an end-to-end solution, Teads’ modular platform allows partners to leverage buy-side, sell-side, creative, data and AI optimization technologies.

For advertisers and their agencies, Teads offers a single access point to buy the inventory of many of the world’s best publishers. Through exclusive global media partnerships, Teads enables advertisers and agencies to reach 1.9 billion unique monthly users* in brand safe, responsible advertising environments, while improving the effectiveness and efficiency of digital ad transactions.

Teads partners with the leading marketers, agencies and publishers through a team of 1000+ people in 30 countries.

We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.

*Global reach as of October 2021