Teads is on the hunt for a strong Research & Insights Manager to join our growing New York team. The Research & Insights Manager will support the Associate Director and Head of Insights. He/She will be responsible for compiling data and reporting for North America accounts. The role also has a global scope and with weekly participation in global team meetings.
Responsibilities include but are not limited to the following:
- Answering 3rd Party Brand Lift/Brand Pulse and Pre-testing feasibility requests
- Communicating project timelines, following progress, and monitoring data for strategic client projects
- Keeping research tracker of all studies up to date for internal dashboard and client specific requests
- Managing in flight early reads, optimizations, and recommendations with the customer experience managers to strengthen campaign performance
- Populating data in tables and charts in client facing wrap up reporting for 3rd Party/Internal Brand Lift and Pre-testing projects
- Analyzing brand lift and pretesting results in client facing reporting in ways that tell a compelling story and will inform future recommendations
- Being able to present findings internally and externally
- Building out case studies and guidelines
- Collaborating with sales, customer experience managers, studio, data, and insights team members on research processes such as:
- Ensuring all campaign measurement requests are submitted by Sales with all necessary information
- Working with customer experience managers to help setup strategic Brand Pulses properly, tag 3rd party studies, and translating items to our taxonomy for organizing data cuts
- Working with Associate Director to vet and test 3rd Party Brand Lift and Brand Pulse surveys and coordinating their approvals
- Working with Studio and customer experience managers to gather materials for custom creative studies
- Handling feasibility process and help draft surveys for custom insight projects
- Leveraging internal and external data we are subscribed to (Teads Media Barometer, MediaRadar, GWI, eMarketer…) to assist in development of consumer insight reports for client proposals and client meetings
- Maintaining library of vendor collateral/ methodologies and proactively staying up to date with new vendors and industry trends
Required Skills + Expertise
- 5-7 years experience in advertising effectiveness research and/or consumer insights used for digital media
- Understanding of research and testing methodologies
- Experience with studies run by third-party research partners
- Previous success managing multiple projects and deliverables
- Strong analytical and reporting skills focused on delivering actionable insights and recommendations
- Passion for data storytelling
- High standards of client service
- Experience with leading conference calls and working in a client facing role
- Ability to work both independently and collaboratively
- Degree in related field
===== ABOUT TEADS ======
About Teads
Teads, The Global Media Platform, is the single access point for advertisers to connect to the world’s best publishers and reach an audience of over 1.9 billion people every month.
Teads’ made-for-mobile ad experiences deliver the best combination of mass reach and brand safety in the market. Teads’ end-to-end platform provides a sustainable advertising ecosystem that respectfully connects brands to consumers. Teads demand-side, sell-side and creative technology delivers effective and engaging advertising experiences for consumers, guaranteed outcomes for brands, and ultimately powers publishers with better monetization solutions to fund quality journalism.
Teads partners with the leading marketers, agencies and publishers through a team of 850 people in 29 countries.
We're committed to creating a dynamic work environment that values diversity and inclusion, and represents employees across a variety of skill sets. We embrace contributions from all ages, sexes, races, ethnicities, religions, sexual orientations and gender identities.