Audience Development Associate, Podcasts (US)

See more jobs from The Athletic

about 4 years old

This job is no longer active
About Us

The Athletic is a direct-to-consumer digital sports media company committed to helping subscribers experience storytelling in a whole new way. Founded in 2016 and headquartered in San Francisco, The Athletic has more than 575 full-time employees and covers more than 250 professional sports and collegiate teams in the US, Canada and the UK. The Athletic’s newsroom has produced thousands of in-depth articles along with more than 120 podcasts and premium video content.


About the Role

The Athletic is looking for a creative, analytical individual to join our team as an Audience Development Associate for our audio team. In this role, you will be responsible for growing the audience for our podcasts in the US. This will include curation & distribution of original content and promotions across various The Athletic US social channels to drive growth, listener engagement and awareness. The Audience Development Associate will have a strong familiarity with our content, engage a passionate audience of sports fans and develop new ways to grow our listenership. This role may be based in Los Angeles or New York office or remote.

Responsibilities

  • Work with our social media team to grow our listenership through our podcasts’ presence on YouTube, Twitter, and Instagram
  • Develop a YouTube strategy for The Athletic based on the podcasts and content that we’re creating
  • Execute social programming strategy, including curation & distribution of podcasts and video to relevant audiences to drive growth and engagement
  • Develop copy and visual assets to amplify top podcasts across our network
  • Drive subscriber growth through coordination with our podcast production team on promotional campaigns 
  • Work with our podcast producers and hosts to build a sense of community around each of our podcasts to increase listener engagement and drive growth from word of mouth
  • Derive engagement insights and learnings through ongoing testing and tracking of growth tactics
  • Coordinate with producers on content programming, marketing communication and best practices

    • Requirements

  • 1-3 years experience in social media, field/event marketing, digital marketing, or similar (sports media preferred)
  • Advanced knowledge of social media best practices & resources
  • Creativity to engage a passionate audience of US sports fans
  • Analytical mindset with an understanding of key social growth & engagement metrics
  • Demonstrated platform fluency around YouTube, Twitter, Facebook, WhatsApp in business applications
  • Experience managing multiple social channels (multiple YouTube channels desired)
  • Strong writing skills with a keen eye for grammar, punctuation
  • Understanding of subscription revenue model in the digital media space
  • Passionate sports fan with familiarity of topics on The Athletic that drive reader interest
  • Must be comfortable communicating across multiple departments
  • Experience developing brand voice and tone across social channels is a plus
    • The Company is backed by Founders Fund, Evolution Media, Courtside Ventures, Comcast Ventures, Bedrock Capital, Advancit Capital, Y Combinator, and other leading investors. The Athletic is headquartered in San Francisco, California. The Athletic was awarded a 2020 Great Place to Work.

    The Athletic Media Company is an equal opportunity employer and enthusiastically encourages people from all backgrounds and experiences to apply. The Athletic will consider all applicants without regard to race, religion, color, national origin, ancestry, physical and/or mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, transgender status, age, sexual orientation, military or veteran status, or any other protected characteristic under applicable law.