The Who, What, Where and Why

Who?

Twilio is seeking a Senior Marketing Campaign Manager to drive our digital marketing strategy and integrated acquisition campaigns across a variety of solutions for the EMEA region. This is a fantastic opportunity for an individual who is a hands-on problem solver and wants to work in a small, focused and experienced marketing team, developing and executing campaigns and programs that deliver impact and ROI. The qualified candidate will be able to demonstrate a successful history of building, executing, and optimizing demand generation and lead nurturing campaigns with programs that reach and convert new prospects into qualified leads. 

You will:

• Collaborate with content and creative teams and global field marketing in the development and execution of new campaigns, and partner closely with Regional Field marketers on timing and market readiness
• Identify, forecast and measure results against key performance indicators, including regularly providing updates to stakeholders across the business
• Analyse progress to plan, report on the results of individual initiatives and key milestones, and provide proactive optimisation recommendations
• Manage digital campaign budget for the region and determine ROI metrics and adjust the allocation of spend based on performance
• Communicate regularly with key stakeholders on upcoming campaigns, status of campaign and results of campaigns
• Manage production of campaigns with inhouse brand/design teams and agencies to ensure execution timelines are met
• Grow our database and deepen our relationship with current database members through a broad range of lead nurture campaigns
  

As a Senior Marketing Campaign Manager you will have:

• A thorough understanding of top of funnel digital marketing channels including paid media, content syndication, email, web conversion tools, and how these work together
• 6-8 years successful B2B experience running global multi-channel and multi-audience campaigns across EMEA. Including lists segmentation, campaign design, execution and reporting
• First-hand, in-depth experience with marketing automation tools and marketing operations (Marketo, Engagio, DemandBase, LinkedIn, Social Media) platforms
• Experience managing creative and paid media agencies in a SaaS or high-tech environment
• Have a "test & learn" mindset with the mentality to continually assess KPIs to monitor business performance
• In-depth Salesforce CRM experience 
• Excellent verbal, written and visual communications skills; polished interpersonal and influencing skills
• Highly organized, detail-oriented and collaborative - a real team player
• Energetic and self-motivated
• Fluency in French and/or German a plus
• BA / BS in Marketing or equivalent working experience

What?

A day here includes both planning, managing and reporting on online campaigns, all at once. You should be comfortable moving between writing a new campaign brief, reviewing data to optimize performance, and preparing presentations in synchronicity. During this time, you will commit to developing deep relationships with key campaign stakeholders: Demand Generation, Product Marketing, Field Marketing, and Marketing Operations while becoming passionate about the Twilio product and mission. 

Why?

The EMEA Field Marketing team is a key driver of our go-to-market strategy in the region. With the global movement towards API-based business communications, there is a tremendous market opportunity that Twilio needs to efficiently and effectively address and convert to users and customers.  Our goal is to be the core engine of campaigning for the region, expanding our market share and converting site visitors to loyal members of the Twilio community, through an integrated approach across digital and physical channels. 

Twilio is a company that is empowering the world’s developers with modern communication in order to build better applications. Twilio is truly unique; we are a company committed to your growth, your learning, your development, and your entire employee experience. We only win when our employees succeed and we're dedicated to helping you develop your strengths. We have a cultural foundation built on diversity, inclusion, and innovation and we want you and your ideas to thrive at Twilio.

Where?

This position will be in our beautiful office located at 7 Soho Square, W1D 3QB. You will enjoy our incredible perks: ergonomic workspaces, a wellness room, massages, monthly team breakfast and dinner, catered lunches twice a week, snacks, fresh fruit, regular team and office events and activities, monthly global All Hands, happy hours and much more. 

You will also be part of a company that believes in small teams for maximum impact; that strives to balance work and home life; that understands that this is a marathon, not a sprint; that continuously and purposefully builds an inclusive culture where everyone is able to do and be the best version of themselves. We seek people who naturally demonstrate our values, who are challenged by problems, empower others to thrive, and can draw the owl and not be beholden to one playbook.

#LI-POST