Head of Copy, Joss & Main

Senior Copy Manager, Joss & Main 

Who We Are:

Our ambition is to build the world’s largest online specialty retailers with Wayfair’s Specialty Retail Brands: AllModern, Birch Lane, and Joss & Main.  The market opportunity is large ($60B TAM) and we are well on our way. We are looking for a Head of Copy to help us drive the next phase of growth for the Joss & Main brand – a strong manager-doer with a passion for style and home to lead our brand voice and messaging across all touchpoints, from catalog, site, and email to social and ad campaigns. 

 What You’ll Do:

• Manage, lead, and inspire a small team of copywriters. 
• Oversee, edit, and write copy for all touchpoints -- brand campaigns to editorial catalog spreads, email marketing to direct mail pieces, Instagram stories to digital advertising, product descriptions to online video (and beyond). The copy purview of this role is broad and requires the ability to pivot seamlessly between micro- and macro-level views, and direct others to do the same.
• Develop and maintain the brand's voice standards and messaging strategy to drive brand consistency and evolution. We are on a mission to become even stronger, stickier brands with raised awareness and brand affinity. Our words and content are one important part of the puzzle to get us there, and that will be your challenge.
• Work in tandem with the design lead to guide and inspire the team as well as elevate the brand. Push on each other to move the brand forward, identify efficiencies, and create a rock-solid, holistic creative strategy that spans across channel and ladders up to brand goals.
• Use Wayfair’s wealth of performance metrics and other data (especially customer insights) to guide smarter creative decisions. You will be expected to use data as a key input for your team’s work, and also to understand when data might be getting in the way of elevated creative work. 
• Live in lockstep with your cross-functional partners. You'll be responsible for maintaining seamless communication, understanding and influencing their priorities and goals, and effectively translating creative strategy when required.
• Do all of the above in a fast-paced environment where deadlines are daily and the volume of work is high. Pace should thrill you, not derail you. 

What You’ll Need:

• 8+ years relevant experience writing/editing for a retail audience (either in-house or at an agency), or shelter publication (digital or print) with an understanding of marketing principles 
• Deep obsession with home furnishings, interior design, and style, with a sincere interest in the retail industry 
• Proven experience leading and developing a team of writers
• Experience in branding, omni-channel campaigns, digital marketing
• Catalog, editorial, and video experience a major plus 

For consideration, an online portfolio or samples of your work are required.