The B2B Insights & Analytics team exists to drive optimal decision-making that improves our business customers’ FF&E shopping experience through Sales interactions. We seek to optimize Sales incrementality by identifying the most CLV-accretive Sales interactions with customers, as a critical driver of our flywheel. The data we are experts in represents the voice of external customers (e.g. onsite activity, communication with Business accounts, orders, & firmographic data) and internal customers (e.g. onsite activity, communication between Sales representatives & Business accounts, CRM, and Sales Operations data) - we source, interpret and translate that voice into action that serves our customers. This team leads measurement - particularly around causal inference - and also plays a data challenger role to ensure the STO understands the “why” behind great customer experiences. And we partner closely with Data Science - to jointly develop and apply machine learning approaches to drive growth, and Data Solutions/Engineering - to ensure we have a strong, and high-velocity data foundation.
You will use your technical skills, business acumen and communication skills to generate & operationalize ideas that drive growth, while maintaining a high bar for thoughtful, impactful analyses. You will work collaboratively to apply your findings to develop and prioritize hypotheses we can test to measure the impact of changes in the experience that drive revenue. If you are someone who enjoys distilling complex data into insights to inform hypotheses that we can test and learn from, and you want to be able to have a broad impact and grow alongside a highly-collaborative team in a rapidly-growing business, look no further!
What You'll Do:
- Develop new analyses to support strategic focus areas and other growth initiatives
- Rigorously prioritize analyses & initiatives that maximize business impact
- Aid in Data Strategy problem identification, project management, and ad hoc analysis to guide plan.
- Manage external partner(s) to produce high quality, high impact data visualizations and ad hoc analyses that move business forward.
- Use SQL, Python/R to wrangle Wayfair’s unique data and create analyses and tools that point to the most significant business growth opportunities
- Design, and review designs of, experiments that balance speed-to-insight and statistical significance
- Work closely with Sales Operations, Program Management, Product, Marketing, Business Intelligence, Data Science, Category Management, Pricing and other cross-functional teams to drive alignment around measurement & execution against the highest impact opportunities
- Establish a roadmap and develop standards for persona-based reporting through partnership with business stakeholders & the Data Solutions team.
- Automate and streamline business performance reporting by leading efforts with internal Engineering teams and Looker.
- Lead a variety of strategic projects with other departments such as:
- Analyzing Sales team performance across regions to identify key trends in Sales effectiveness,
- Deriving deeper understanding of growth drivers from our Sales motions, focusing on areas such as identifying who to call, when to call, what to say, how to say it, and how to coach to it that are primary interaction decision drivers,
- Evaluating effects of changes in behavior via Sales incentives, Territory strategy
What You'll Need:
- Bachelor’s degree in an analytical discipline such as: Mathematics, Engineering, Statistics, Actuarial Science, Economics, Business or Finance
- 3+ years of relevant analytical experience in operating with large data sets, extracting insights and presenting recommendations to stakeholders and senior leadership
- Experience leading an projects, mentoring and developing fellow team members
- Experience with SQL or GBQ and structured computer programming languages (ie. Python, Java, R, SAS)
- Experience with visualization tools (ie. Looker, Data Studio) or BI software (SSAS, Microstartegy, Cognos)
- Experience designing and implementing highly visible, complex, innovative analytical solutions that drive business decision making
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.