About the Job
Our ambition is to build the world’s largest online specialty retailers with our Specialty Retail Brands - AllModern, Birch Lane, Joss & Main. The market opportunity is large ($60B TAM) and we are well on our way. We are looking for an Associate Director of Content to help us drive the next phase of growth for one of our brands. The ideal candidate is a proven leader with a track record of building winning content in the home space. Our Specialty Retail Brands operate like venture-backed start-ups within Wayfair’s already entrepreneurial culture. To be successful in this role, you must get energy from operating amidst ambiguity, setting a vision while also rolling up your sleeves, and, being a fierce advocate and brand steward with senior leadership, cross-functional peers, and the core team.
What You’ll Do
- Oversee editorial calendar strategy, including development and execution of concepts across marketing channels and on-site
- Drive brand direction forward and serve as the bridge between merchant and creative teams, ensuring key brand and product stories come to life
- Drive content and product merchandising for our print catalog
- Drive revenue generating storytelling through a robust digital experience platform
- Manage homepage content execution and performance
- Ensure successful execution of personalized promotions and content program
- Oversee internal brand imagery production and forecasting, producing assets for omni-channel efforts
- Partner with Marketing to drive omni-channel campaigns and secure channel buy-in
- Stay abreast of market and competitor trends and tactics (including messaging, calendars, assortment approach, etc.).
- Collaborate productively with key leaders (GMs, CMOs) and cross functional partners (Creative, Marketing, PR, Image Production and Category Management) to drive action and realize goals
- Manage a team of 3-4 associates
What You’ll Need
- 10+ years of experience, including at least 5 in a content, editorial, or digital/e-commerce team
- Background in editorial content generation in a data/performance-oriented environment
- Demonstrated results on self-initiated vision/strategy, from opportunity identification to stakeholder alignment to delivered impact
- Ability to inspire an internal team through challenges and uncertainty and instill confidence with external partners
- Experience communicating, collaborating and delivering business results with senior leaders across a wide variety of disciplines
- Held positions of commensurate scope, responsibility, complexity and accountability
- Entrepreneurial-minded leader, who has been successful operating in a dynamic, fast-paced, ambiguous environment
- Experience in catalogs specifically are a plus
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.