Head of Display and Paid Social

See more jobs from Wayfair

almost 3 years old

This job is no longer active

The Marketing team is looking for an experienced, strategic executive to drive customer growth and acquisition for Wayfair North America and our Specialty Retail Brands, (AllModern, Birch Lane and Joss & Main) and Perigold. As Head of Display and Paid Social, you will own ~$250M+ of advertising spend for our Display and Paid Social channels, inclusive of both prospecting and re-targeting and re-marketing programs. You will manage a high-performing team of roughly 20 marketers.  If you are entrepreneurial, innovative, and a future thinker that wants to have business impact in one of the most exciting areas of Wayfair’s business, this is the role for you.

Your job is to set the growth and innovation agenda for several of our largest Marketing channels. To be successful you will need to be a technically strong leader, a strategist, and an operator. You will work in a highly cross-functional role working with data science, ad tech, product management, creative, and measurement. Your hands-on analytical rigor and insight will be second-to-none. You will be a “player-coach”, rolling up your sleeves on a daily basis to dive into the weeds with your team, while also zooming out to drive the 2-3 year vision for the business.

Your time will be spent in the following areas:

  • Manage and grow a high-performing, analytical team: be an inspirational leader to your team, while being a hands-on operator driving individual accountability; recruit and on-board the best talent in line with Wayfair’s values
  • Maintain performance and aggressively grow acquisition channels: act as thought-partner on issue resolution for channels; own the full-funnel roadmap for the Display and Paid Social (bidding, customer segmentation, creative, landing experiences) channels.
  • Own customer growth forecast: create and be directly responsible for the quarterly business inputs and goals
  • Drive cross-functional partnerships: articulate and be the thoughtful yet tough driver of key partner roadmaps in line with your customer growth vision
  • Drive external media publisher and partner relationships: influence top media and technology companies, with access to senior executives, product managers and more
  • Represent customer growth and acquisition to executives: be the advocate and first point-of-call for Marketing growth at leadership meetings and forums
  • Identify and drive customer growth innovation: find, scope and drive new, large scale initiatives of at least $50M+ in revenue which moves the needle for Wayfair overall

What you’ll need:

  • 15+ years in a highly quantitative, data-driven environment (consulting, private equity, investment banking etc.) – you’re a world-class critical thinker on analytics
  • Operating experience – you need to demonstrate agility, scrappiness and cheetah-like reaction to issue resolution
  • Experience building and managing mid-to large-sized high performance teams – your team expects you to raise the talent bar relentlessly
  • Unparalleled cross-functional influencing style at senior levels – while giving stakeholders confidence in your knowledge and demeanor
  • Genuine passion for technology platforms and/or e-commerce – you like reading about this stuff
  • Extreme comfort with modeling and analysis, particularly Excel (more than vlookups!); SQL or other advanced analytical tools are an added benefit
  • MBA strongly preferred

 

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.