Who We Are

Do you want to be a member of the Marketing Leadership Team for a leading global e-commerce company? Wayfair Europe is looking for a leader to own a multi-million dollar budget and accelerate the growth of our Paid Advertising business. The Head of Marketing, Paid Advertising Europe, is responsible for managing three diverse teams that help customers discover Wayfair’s products in search engines like Google and Bing as well as Comparison Shopping Sites (CSS). Making up the largest set of marketing channels, this division contributes a major share of Wayfair’s spend and traffic.  

Operating in complex advertising auction markets, the team builds and leverages cutting edge campaign automation technology and bidding solutions to support ads through paid links (e.g. Google Shopping ads and Text ads). The team strives to expand Wayfair share of search queries, optimize advertising campaigns, and maximize the massive revenue and long-term profit opportunities of a multi-billion dollar business. We use advanced analytics to identify new opportunities for growth, leverage and build in-house machine learning products, and guide the product roadmap to automate customer-first experiences both on (landing pages) and off-site (ads). We are hard at work throughout the end-to-end journey to help our customers find what they need to create spaces that are just right for them, across all of our European geographies, when they’re searching anywhere online.

About Marketing in Europe at Wayfair

Marketing at Wayfair is a key growth driver and important part of our overall success. We hire leaders with many different backgrounds and domain experience is a plus, but not a requirement. The Marketing team is a diverse and international team of customer advocates who enjoy moving fast and taking creative risks. Our Berlin-based team owns and operates a full suite of marketing channels in Europe including TV, Facebook, Instagram, Google,  Email, Direct Mail, and more.  

What You'll Do

• As part of the EU Marketing leadership team, you will lead a team of 7-10 highly skilled analysts and managers (building the team larger over time as the business grows) 
• Oversee $100M+ in ad spend (growing 50%+ YoY) with accountability for growing the business the UK, in Germany, and in further European markets as Wayfair expands
• Develop a vision to advance our search advertising platforms and to identify and prioritize new growth opportunities; bring vision to life in partnership with Paid Search North America, Data Science and AdTech Product & Engineering teams
• Provide leadership to channel managers who have control of budget, campaign execution, and responsibility for hitting ROI targets
• Roll up your sleeves and help teams analyze campaign performance, identify trends, and facilitate opportunities for improvement
• Cultivate and strengthen relationships across EU Marketing and Europe’s commercial functions (Pricing, Category Management, etc) 

What You'll Need

• 7+ years’ experience in fields such as eCommerce, tech, consulting, investment banking, and/or corporate strategy with a heavy analytical emphasis
• Proven track record of delivering results in a fast-paced cross-functional environment, and taking good decisions with imperfect information
• Demonstrated strong analytical and structured problem-solving skills, including but not limited to hypothesis-driven problem solving for complex multi-layer problems
• Strong people developer with  team management experience
• Exceptional communication skills with the ability to tailor style based on audience
• Data-obsessed strategic GM-mindset: you monitor your KPIs and perform ad hoc analysis to figure out what’s next, always keeping in mind the overarching strategy and business goals
• Preferred: advanced degree and technical skills with a focus on data analysis, such as SQL, Python and R