International Supply Chain (ISC) is a digital freight forwarding organization within Wayfair's broader CastleGate Logistics network. We offer a full suite of shipping services (Asia consolidation, ocean freight, drayage, customs brokerage, cargo insurance, etc.) that aims to provide Wayfair suppliers with competitive and convenient logistics solutions. As part of the ISC’s Marketing & Business Incubation team, you will play a key role in evolving the team’s at-scale vision and executing on our strategic business lines. This is a highly visible and exciting role and one that will offer the right candidate an opportunity to evaluate, own and drive strategic roadmap for new services while strengthening our marketing roadmap and vision. Success in this role means to:
- Define and establish KPIs to evaluate attractiveness and build prioritization matrix for all services and customer segments (future focus) via customer feedback, market gap assessment and benchmarking
- Influence senior-most leadership and critical stakeholders by presenting data backed business case behind Go/No-Go decision
- Build clear roadmap and governance to outline dependencies, ownership and scope of launching and scaling new services, and articulate handoff process at maturity
- Articulate Marketing vision and path forward to enable leadership to define Marketing and branding strategy (short & long term), customer persona and campaigns for sales growth
What You'll Do
- Own and operate PMO for all of ISC’s new services and new customer segments (launch, scale, centralize pilots, governance and handoff) till they attain maturity and operate as BaU
- Evaluate customer needs, market gaps and benchmark against competitive landscape to build generate service portfolio for evaluation
- Own Go/No-Go, and prioritization (based on financials, capabilities, customer needs) of services in order to roll out prioritized services
- Define success KPIs as well as Track & Monitor dashboards for new services
- Build roadmap for mid/long term branding strategy, collateral development and external communications
- Partner with Supplier facing teams to gather customer feedback and iterate ISC branding / value prop continuously
- Partner with ISC Sales & Service (NA and EU) for sales enablement (increasing pipeline), customer loyalty and retention
- Identify opportunities to increase marketing funnel / channel strategy (internal and external) such as website, Supplier extranet positioning, news/media/events
- Periodically present new services business case and marketing channel launches to senior leadership
What You'll Need
- “We Drive Results”
- Experience in financial modeling (high degree of comfort with presentations, spreadsheets to process and simplify data for digestion)
- Experience managing process improvement initiatives and cross functional projects with multiple stakeholders, and pivoting quickly if needed
- Ability to manage workplan with minimal supervision, engaging leadership appropriately when needed
- Ability to prioritize ruthlessly and enable quick decision making under pressure with bias for action
- “We Win Together”
- Excellent written and verbal communication skills – confident, concise, and ability to influence internal/external partners as well as leadership
- Collaborative self-starter who is able to work in a fast-paced environment with a certain level of ambiguity
- Analytical, creative, and innovative approach to solving problems, lead through influence and work effectively with people in a cross-functional environment
- Ability to expand and manage teams as Business Incubation & Marketing grows in scope and maturity
- “We Are Always Improving”
- Propensity to learn fast and fail fast, track record of success in management consulting
- Exposure to Freight forwarding industry to bring concise industry knowledge to further Wayfair goals
- Propensity to seek and accept feedback from peers, leadership as well as team (360 degree) to guide organizational roadmap
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.