Senior Analyst - Customer Communications

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almost 3 years old

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The Customer Communications team encompasses our loyalty marketing channels – Email, Push, and SMS – across the entire customer lifecycle.  Our mission is to drive customer growth and loyalty through a rigorous understanding of what our customer needs and how she behaves, meeting those needs via a continuous innovation and testing agenda. We partner with a multitude of cross-functional partners (e.g., data science, product, engineering, promotions, brand strategy, creative) to inspire, engage, and delight our customers with a world-class shopping experience.

Why should you join our team?:

  • We are a large and visible channel - we drive more than 20% of the company’s revenue and have the attention of the most senior leaders at Wayfair
  • We are both highly collaborative and highly analytical - you will work with many different partner teams to set the agenda, and combine that with your understanding of our customer’s behaviors and interactions to develop a robust innovation agenda to grow loyalty and revenue
  • You will be challenged and grow to new heights - the learning curve is steep and you will develop and flex an extremely diverse set of skills. Previous team members have stated that this is one of the best professional growth opportunities you will find at Wayfair.
  • (We also don’t take ourselves too seriously and have a lot of fun along the way)

What You'll Do

  • Own a multi-million dollar marketing channel, managing complex cross-functional partnerships and mining customer data to uncover insights that drive incremental customer lifetime value
  • Own and drive the channel roadmap - identifying, sizing, and continuously testing on the millions of emails we send every week and pursuing new opportunities for channel growth
  • Develop new ideas for platform innovation, and partner with engineering and product teams to prioritize and build new capabilities
  • Build, iterate, and innovate on world class predictive models through collaboration with data science teams
  • Leverage deep analytics to root cause trends and develop strategic, data driven solutions to complex business problems
  • Partner closely with creative and content teams to build a library of high-performing marketing assets that bring our customers back to site

What You'll Need

  • 3-4 years’ experience in digital marketing, data science, management consulting, finance, and/or corporate strategy with a heavy analytical emphasis
  • Proven record of high performance/achievement and driving impact; able to pivot quickly and deliver against daring targets & goals in a fast and rapidly evolving environment
  • Strategic thinker with a customer-first mindset; a desire for creative problem solving
  • Persuasive and articulate with excellent relationship-building skills; able to communicate complex ideas effectively
  • Self-starter with an ownership mindset, relentless drive to execute and take calculated risks to drive growth
  • Proficiency in analytical tools such as SQL, R, and Python a plus

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.