Role Description
We are looking for an analytical and creative colleague to manage our TV Marketing channel in Europe. TV is one of our largest advertising channels and absolutely essential to making Wayfair truly a household name for all things home. Further, we currently operate in the UK and Germany and are exploring strategic expansions.
This is a very exciting role that combines analytical thinking (e.g., data-driven steering of ad spend) with Creative judgment and Customer Insights (e.g., what makes a TV Ad memorable).
As Manager of TV Advertising: you will oversee double-digit millions in Ad spend, will own relationships with external media buying agencies and partner closely with our in-house Creative and Brand teams to deliver strong and memorable TV Ads.
You will also monitor and analyze the performance of TV campaigns (quantitatively and qualitatively) and use those insights to optimize Ad Spend allocation and Ads on air. You will of course be supported by a seasoned manager and have opportunities to coach juniors.
About Marketing in Europe at Wayfair
Marketing at Wayfair is a key growth driver and critical enabler of our overall success. Our team is a diverse, inclusive and international group of customer advocates who enjoy moving fast and taking smart risks. Our Berlin-based team owns and operates a full suite of marketing channels in Europe including Email, Push Notifications, TV, Facebook, Instagram, Google and more.
What you will do
- Fully manage TV Marketing for Europe end-to-end: steering of multi-million ad spend, test & learn strategy, channel performance monitoring and reporting
- Partner with Wayfair’s in-house Creative and Brand teams to develop strong TV ads, based on quantitative (what worked) & qualitative (why) learnings from prior ads
- Own relationships with external media buying agencies, including optimization of monthly media plans (spend allocation across networks x day parts)
- Analyze trends in channel and ad campaign performance and generate quantitative insights to help optimize network / day part mix and (ad) creative rotation
- Synthesize qualitative insights from customer focus groups on what aspects of ads resonate more vs. less with them, and leverage these insights to help create better ads
- QA and ensure accuracy of data from networks / agencies, which is essential for reliable monitoring of channel and campaign performance.
What you will need
- Bachelor degree in a quantitative field of study: math, sciences, economics, or business
- At least 4 years of full-time experience
- Track record of strong quantitative and qualitative analysis skills
- Ability to think both creatively and critically; you’re willing to think outside the box, while also fairly evaluating all solutions in making strategic decisions
- Strong ownership instinct and ability to pivot when confronted with unexpected obstacles.
- Proven ability to learn quickly and thrive in a fast-paced environment.
- Excellent communication skills - answer-first, specific and decision-oriented.
- Excellent proficiency with MS Excel
- Languages: English (German is advantageous, but not necessary)
- Experience in retail, e-commerce or management consulting a plus
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.