We are looking for an entrepreneurial marketing guru with a passion for marketing and advertising campaigns, who is equal parts analytical and creative! This person will run omni-channel campaigns for Wayfair, and must have the ability to think analytically, be process and detail-oriented, while also comfortable coming up with creative ideas that can drive positive results. This role requires a strong team player, who knows how to effectively communicate, regardless of the environment or audience, and will proactively come with solutions without fear of being “wrong.”
Key Responsibilities:
- Work with brand management team to distill consumer insights and historical campaign learnings into compelling creative briefs and marketing plans that will feed omni-channel campaigns, from TV through email.
- Be the liaison between brand, marketing analysts and creative to develop omni-channel campaigns from strategy through execution.
- Work cross-functionally to develop the testing plan for Wayfair’s priority omni-channel campaigns.
- Measure and track performance across campaigns, as well as share lessons across the different marketing channels and the organization.
- Help develop creative concepts to drive customers through their buying journey and to the site,
- Manage the creative development and testing process to minimize bottlenecks between cross-functional teams
- Identify advertisement creative trends and best practices, share cross-functionally and incorporate into future design
- Creatively optimize ads across all campaigns, ensuring viewers are exposed to the strongest and most relevant messaging
- Utilize reporting tools to draw insight into creative and campaign performance
- Identify strong performing publishers, share platform best practices, and communicate effectively with external partners
Qualifications:
- A completed undergraduate degree in top-tier marketing, digital marketing, or analytics program.
- At least 2 years of marketing experience, with omni-channel campaign building as a plus. Bonus if you have worked in TV, online video and paid social channels.
- A data-driven mindset and proficiency in Microsoft Excel
- Analytical, creative, and innovative approach to solving problems
- Able to exercise good judgment, solve problems and communicate with confidence
- Experience successfully managing projects from conceptualization through delivery
- Exceptional project management capabilities - create, streamline and manage processes across cross-functional stakeholders, ability to manage competing priorities
- Comfortable in a data-driven business environment
- Proactive worker, positive, people-oriented, and energetic attitude
- Strong written and verbal communication
- Detail oriented
- Ability to multi-task and work well within a dynamic, fast-paced environment
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.