Marketing Manager, Data Science Integration

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over 2 years old

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Our Marketing team drives growth for Wayfair on every major advertising platform. We aren’t your standard marketers: we own the strategy, P&L, and roadmaps for our portfolio of cutting-edge and in-house-built marketing and AdTech products. We leverage deep quantitative analytics and technology to acquire high-potential customers and engage them to come back again and again. We have petabytes of data at our fingertips, which we utilize to build algorithms and automated solutions to take our “Zillions thing home” offering and personalize it to each and every customer. The Data Science Marketing Integration team operates at the interface between Data Science and our Marketing channels. We drive impact by implementing cutting-edge data science models to solve some of the most challenging marketing problems faced today. Our team shapes the Data Science roadmap to optimize for business value and works closely with Marketing stakeholders to ensure they’re capturing the full potential of what we create. We serve as a center of excellence in implementing Data Science solutions, collecting and sharing best practices to scale new developments quickly and efficiently across the organization.
 
What You'll Do:
  • Partner with data science and marketing channel owners to determine the largest opportunities and requirements to effectively implement new innovations
  • Collaborate with MarTech and our vendors to understand what solutions are optimal to achieve desired business outcomes
  • Manage a team cross-functionally to collect use cases, ensure solutions meet marketing needs, and efficiently implement the results
  • Develop deep knowledge of how models apply to particular marketing channels and create the relationships necessary to effectively implement new developments
  • Conduct rigorous statistical analyses of results in close collaboration with the Measurement team
  • Create a repository of test learnings and draw high-level conclusions across teams

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.