Display Marketing Manager

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over 2 years old

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Who we are 

Do you enjoy problem-solving, taking ownership for high-impact initiatives as well as combining your strong analytical skills with business sense and creativity to create outstanding results?

We are looking for talented, driven and friendly professionals to join us on our hyper-growth journey in Europe. You are going to own a multi-million advertising spend and help us achieve our bold goals in growing and engaging with our customer base in Europe. As a Display Manager- having gathered first professional experience in a fast-paced, data-driven environment - you will take ownership for driving growth in a dedicated area of responsibility. 

Currently operating in the UK and Germany, we are heavily investing into new initiatives, partners and markets to fuel further growth. For you, this means plenty of learning, room to develop and take additional responsibilities. We support you with our friendly, highly collaborative and no-ego culture, dedicated development / training programs and of course a competitive, performance-oriented compensation.

You will (prospectively) manage and guide an internal team (which will grow over time as the business grows) and own key relationships with senior counterparts at a number of high profile external partners - including publishers, ad platform providers, social networks etc. You will also partner tightly with our AdTech and Marketing Data teams as well as our in-house Creative team to manage and scale our reengagement media campaigns.

 

About Marketing in Europe at Wayfair

Marketing at Wayfair is a key growth driver and critical enabler of our overall success. Our team is a diverse, inclusive and international group of customer advocates who enjoy moving fast and taking creative risks. Our Berlin-based team owns and operates a full suite of marketing channels in Europe including TV, Facebook, Instagram, Google, Email, Direct Mail, and more.

What you will do

  • Take responsibility for our activities on a set of dedicated Display vendors in Europe and own a multi-million Euro ad spend 
  • Leverage our world class systems to build campaigns, measure and steer performance on leading platforms such as Google and Criteo
  • Depending on past experience, lead an internal team and guide them in their professional development. We are happy to support you in building out that skill, if that is something you are seeking to develop in the future
  • Introduce and test new and innovative campaign concepts that complement our existing channel activities, analyze campaign performance and optimize spend mix as well as creative/ content 
  • Analyze campaign efficiency (return on ad spend) and report out on channel performance, leveraging vast amounts of data and leading analytical tools (e.g., Looker, SQL, Python, R, spreadsheets) and proprietary Wayfair techniques 
  • Build testing roadmaps and come up with ambitious, high-impact OKRs (objectives and key results)
  • Work hand-in-hand within our full, global marketing team to realize high-impact projects such as big promotions as well as to foster exchange in our global testing agendas
  • Collaborate closely with our dedicated Creative, Brand Experience, Data Science, Storefront Engineering and Data Engineering teams to co-drive innovation in both marketing operations as well as platforms / tools, including the in-house AdTech stack for your channel
  • Collaborate with our Data Science colleagues and senior counterparts from our US marketing team to enhance measurement / attribution methods

What you will need

  • Bachelors / Masters degree with strong academic record (ideally in a quantitative field of study)
  • Multi-year track record of delivering results in fast-paced settings and taking good decisions with imperfect information (e.g. e-commerce, management consulting, tech companies)
  • Demonstrated structured strategy development / quantitative problem-solving skills, including but not limited to hypothesis-driven approaches to complex problems
  • Demonstrated structured problem-solving skills, great attention to detail, and experience with hypothesis-driven approaches to complex problems
  • Strong quantitative and data analysis skills (at least advanced Excel skills and experience with analyzing big data sets in SQL - a second language, especially Python / R are an advantage)
  • Strong business sense, hunger for driving results and improvement-driven, KPI-oriented mindset
  • Open mindset, collaborative working style and strong can-do attitude Answer-first and specific communication style and strong persuasion skills 
  • Excellent English language skills (a second European language is an advantage)

About Wayfair Inc.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.