Role Description
Do you enjoy strategic problem-solving and envisioning new best-in-class customer experiences?
We are looking for an analytical and innovative colleague to head our Push Notifications channel, and manage our highly-valuable portfolio of Marketing Emails triggered by customer actions (e.g., reminders of items left in their cart). We send millions of such Emails and Push Notifications every day to our customers in Europe and these channels drive double-digit millions in annual revenue.
Sending the right message to the right customer at the right time is critical to a great customer experience and fostering loyalty. We ensure this by granularly segmenting our customer base, envisioning the customer experience, and personalizing everything. We also strategically test and improve our offering, leveraging our state-of-the-art proprietary platform.
You will directly manage and guide a team of 1-2 to achieve these goals. You will also own our omni-channel (email x push) notifications strategy and so partner closely with our in-house Data Scientists and Product Managers from our Mar Tech teams to shape the tools that enable best-in-class customer journeys. Finally, you and your team will collaborate with our Creative and Promotions teams to execute high-impact campaigns on a day-to-day basis.
About Marketing in Europe at Wayfair
Marketing at Wayfair is a key growth driver and critical enabler of our overall success. Our team is a diverse, inclusive and international group of customer advocates who enjoy moving fast and taking smart risks. Our Berlin-based team owns and operates a full suite of marketing channels in Europe including Email, Push Notifications, TV, Facebook, Instagram, Google and more.
What you will do
- Fully own the Push Notifications channel for Europe end-to-end: strategy, team management, test & learn roadmap, channel performance monitoring and reporting
- Manage our portfolio of highly-valuable Marketing Emails triggered by customer actions and omni-channel (Email x Push) notifications strategy in Europe.
- Manage and guide a team of 1-2 in analyzing customer data, testing new and innovative concepts, analyzing campaigns, and understanding key performance drivers .
- Partner closely with our global Data Science and platform Product Managers on development of our global machine-learning models for email & push send strategies
- Collaborate with our Creative and Promotions colleagues to enhance customer experience with these channels (as evidenced via engagement, conversion and retention)
- Thought-partner with our product leads for Notifications Platform and App Product, and leads for these channels in the US to prioritize platform features that enhance our customer experience and the journey from acquisition to retention & repeat purchases.
What you will need
- Bachelor degree in a quantitative field of study: math, sciences, economics, or business
- At least 3 years of full-time experience , including 3-6 months of direct team management
- Track record of charting the course / owning and driving to solutions to complex problems, including proven structured strategy development / problem-solving skills
- Strong ownership instinct and ability to pivot when confronted with unexpected obstacles.
- Proven ability to learn quickly and thrive in a fast-paced environment.
- Excellent communication skills - answer-first, specific and decision-oriented.
- Advanced proficiency with Excel and intermediate proficiency with SQL
- Languages: English
- Advantageous, but not mandatory: experience in e-commerce or management consulting; working knowledge of business statistics; knowledge of German language.
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.