Role Description
Are you a problem solver and enjoy spotting patterns in data? We are looking for a Senior Analyst to own the personalization strategy for Marketing Email in Europe. Every day, we send millions of marketing emails driving double-digit millions in annual revenue. We ensure this by leveraging cutting-edge personalization strategies that are continuously tested and refined by our marketing analysts.
In this new, exciting and high-impact role, you will analyze troves of data and generate insights about customer behavior. You will own your A/B testing roadmap and be fully empowered to test your bold ideas & challenge the status quo. You will drive real impact at a very-large scale and grow professionally and personally, while being well-supported by a network of mentors, peers, and a seasoned manager.
The ideal candidate for this role is strong in structured problem-solving and quantitative analysis. She/he is also comfortable with taking ownership for results and pivoting based on learnings.
About Marketing in Europe at Wayfair
Marketing at Wayfair is a key growth driver and critical enabler of our overall success. Our team is a diverse, inclusive and international group of customer advocates who enjoy moving fast and taking bold calculated risks.
What you will do
- Conduct thorough & granular analyses on vast amounts of customer data (= your playground), spot patterns and generate hypotheses to improve relevance of our emails.
- A/B test your ideas, leveraging our world-class Marketing Communication and Experimentation Platform, and generate learnigns to re-shape our global email strategy.
- Share compelling & comprehensive syntheses of your wins/learnings with a broad internal audience.
- Monitor Email performance & understand trends, leveraging a suite of cutting-edge analytic tools (e.g. Looker, Google Data Studio, Google Big Query).
- Become an expert in product recommendation strategies & how to optimize them, partnering closely with our Data-Science team.
- Collaborate cross-functionally & build trusting relationships across multiple teams (Marketing, Promotion) & locations (Berlin, Boston).
What you will need
- Bachelor degree in a quantitative field of study: math, sciences, economics, or business
- At least 3 years of full-time work experience
- Track record of structured and data-driven problem-solving for complex problems
- Advanced expertise with Excel and intermediate SQL skills (e.g, table joins)
- Strong ownership instinct about driving results and pivoting with agility
- Fluent English
About Wayfair Inc.
Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.
No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, or genetic information.