Senior Account Manager Paid Media

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about 3 years old

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As a trusted global transformation partner, Welocalize accelerates the global business journey by enabling brands and companies to reach, engage, and grow international audiences. Welocalize delivers multilingual content transformation services in translation, localization, and adaptation for over 250 languages with a growing network of over 400,000 in-country linguistic resources. Driving innovation in language services, Welocalize delivers high-quality training data transformation solutions for NLP-enabled machine learning by blending technology and human intelligence to collect, annotate, and evaluate all content types. Our team works across locations in North America, Europe, and Asia serving our global clients in the markets that matter to them. www.welocalize.com

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Adapt

Adapt – a Welocalize company – is a digital performance marketing agency with services across Paid Search, Programmatic, Paid Social, SEO, Content Marketing, Conversion Optimization, and Web Analytics. We help brands grow faster at home and abroad in over 250 languages.

We have an international presence & offices in London and the South West and we are getting busier every month with new business and fantastic client retention. Adapt has recently launched a new brand, website, and proposition, making this an exciting opportunity to join a growing and ambitious digital marketing agency, helping to define a new direction for its in-house marketing initiatives.

Adapt is an award-winning, fast-paced & collaborative agency, we strive to make this a fantastic place to work for everyone:
 
Fully hybrid  we have offices in Bristol, Bath & London, our teams can use this space or work remotely
Flexi working  we believe in being flexible so that your work fits around your lifestyle, rather than the other way around
Training  dedicated training time in your diary to ensure you’re continually learning and developing in the areas interesting to you
Working Abroad  work from another country for a few weeks a year, all you need is an internet connection!
Socials  we have legendary Summer & Christmas parties as well as regular socials around each of our 3 offices organized by our wonderful Social Committee
Knowledge Shares  we arrange a weekly slot for the whole agency to come together and learn something new, from external speakers to sharing a new platform feature internally – these are a highlight
Wellness – we know how important mental health is, our Wellness Team do a fantastic job supporting the agency, raising awareness, and running initiatives to help look after our mental health
Benefits – enhanced pension contributions, private health care, gym membership discounts, family support policies

Job Description

As a Senior Account Manager within our Paid Media team, you’ll be a key part of both leading and supporting digital marketing campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and many more for our diverse client base.

The role requires technical know-how, strategic thinking, and a hands-on approach to our clients’ paid media campaigns. We pride ourselves on impact and innovation, making a real difference to our clients' results, and striving to be at the cutting edge of media buying with this role a key driver of those aims.

We believe in supporting professional development through our career framework, helping you develop your career as a digital marketer from day one.

Role Summary
• Manage a portfolio of clients' paid media campaigns across Google Ads, Microsoft Ads & Meta platforms
• Proactively lead internal relationships & communicate technical subjects effectively
• Deliver campaign briefs from strategy and planning, through to implementation, optimisation & reporting
• Ensure campaigns deliver against the client’s objectives while providing strategic input, analysis & recommendations to improve performance
• Management and training of team members – with potential for direct line management & building a team

Experience
• Ideally, 4+ Years in a role using Google Ads, Microsoft Ads, and Facebook Ads Manager. SA360 experience is desirable
• Able to demonstrate proficiency at (I) analysis, reporting & strategic thinking and (ii) technical understanding
• Proven client service experience
• Evidence of "Thought leadership" and challenging the norm
• People management experience is desirable

Technical Competencies
• Define best practice for setup and optimisation across the media platforms and effectively knowledge share.
• Carry out, manage and define processes & products for accurate implementation work, taking a longer-term view.
• Lead client meetings with senior stakeholders and adding strategic view in meetings with junior team members.
• Demonstrate "Thought Leadership" and regularly offer alternative, creative solutions within specialism.

Education Level
Show a genuine passion for digital marketing, where you have educated yourself through work experience, formal education or another means that helps you demonstrate your desire to have a successful career in the industry