Get to Know our Team: 

The China Marketing team of Agoda focuses on building leading marketing initiatives that fuel growth for business in China, which includes developing a strategy based on data and insights, informing product build, and leading project planning and execution. We are a group of collaborative and experienced marketers who are both analytical and creative. The team also fosters a great learning environment, you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.

You will drive the strategy, plans, and execution of multiple China performance marketing channels. You will gain a deep understanding of the Online Travel landscape and operations of a cutting-edge tech company by working closely with product, marketing, and supply teams. Because of the significant impact these marketing activities have on our overall business, you will have regular interaction with the senior management team, including our CMO, COO, and CEO.

In this Role, you’ll get to: 

• Lead a lean team to manage performance marketing channels including pay-per-click and display advertising, specifically for China market
• Develop testing strategies from the ground up and establish best practices within the organization, in partnership with key stakeholders
• Identify and search for new opportunities and channels for Agoda’s online presence expansion in China
• Collaborate closely with Product, Supply, and Central Marketing teams to activate plan
• Navigate a highly ambiguous and cross-functional space, manage fast moving decisions and communications
• Test and analyze to inform data-backed decisions, refine campaigns based on testing and performance analysis, documenting the results and sharing best practices

What you’ll Need to Succeed:

• Bachelor’s Degree or higher from top university in a quantitative subject e.g. computer science, mathematics, engineering, or science
• 5+ years’ experience in analytical role of managing performance marketing channels for China market
• Experience in data analysis packages or databases, i.e. SQL and visualization tools, e.g. Tableau, Power BI, etc.
• Solid expertise in analysis and reporting, analytical thinking and abilities shown to drive insights
• Excellent command of Mandarin Chinese and English languages, both verbal and written formats (Native is a plus)
• Proven experience in partnering closely with product and tech teams
• Project management experience and fanatical attention to detail
• Entrepreneurial spirit/ability and eagerness to try different things with minimal direction

It’s Great if you have:

• Strong understanding of OTA business

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