Director II, PR, Social Media & Partnerships | Reports to:  Chief Marketing Officer | San Francisco CA

The Director II, Pr, Social Media and Partnerships will bring Allbirds’ stories to life across owned and earned media, helping us deeply connect with our customers and fans around the world. This role owns the development and execution of Allbirds’ global organic social strategy and public relations efforts, ensuring our brand voice is compelling and consistent wherever we show up. You’ll lead a team of functional experts while partnering with brand creatives, influencers, media, agencies and global teams to amplify our presence and protect our reputation across channels.

Key Responsibilities

Organic Social Media

• Own and evolve Allbirds’ organic social media strategy across all active platforms (Instagram, TikTok, YouTube, LinkedIn, etc.) to drive improved growth and engagement.
• Translate the Allbirds voice for social and produce engaging photo, video, and written content for various social channels.
• Lead the creation and execution of weekly and monthly social calendars that are innovative, brand-aligned, and culture-forward.
• Manage in-house and on-location photo and video shoots for social content.
• Collaborate with internal creative teams (art directors, designers, writers), brand managers and external agencies to develop and execute social-first storytelling both as bespoke content and integrated campaign elements.
• Analyze and distribute reports on social performance to internal teams; make regular recommendations based on insights.
  
  

Public Relations & Earned Media

• Lead the global PR strategy to elevate brand awareness, drive storytelling, and protect brand equity.
• Cultivate and maintain strong relationships with fashion, lifestyle, sustainability, and business media across key global markets.
• Proactively pitch brand and product stories, key executives, and company milestones to targeted press outlets.
• Develop messaging frameworks and talking points in partnership with internal stakeholders and external agency partner to amplify business and product priorities.
• Partner with external PR agency to align on goals, measure impact, and ensure consistency in messaging.
• Support issues management, media training, and crisis response as needed.
  
  

Influencer & Creator Strategy

• Build and nurture relationships with key digital influencers, tastemakers, and content creators globally.
• Lead style- and story-driven influencer activations that align with social and PR goals.
• Partner with the Brand team, external brand agencies and internal creative teams to ensure cohesion across organic and paid creator campaigns.
• Identify compelling brands, people and moments to amplify Allbirds core values, build interest and desire for the brand and expose the brand to new and broad reaching audiences.
• Cultivate partnerships with brands, people and organizations that create brand value through owned, earned or paid partnerships.

Qualifications

• 10+ years of experience in social media, public relations, or communications roles, ideally within a consumer-facing brand.
• BA/BS in marketing, communications
• Deep understanding of how to drive earned and organic brand love through storytelling.
• A keen sense of cultural trends, internet behavior, and media cycles.
• Strong existing relationships with key editors, journalists, influencers, and/or creators.
• Proven experience managing photo/video shoots and guiding creative content production.
• Exceptional writing and verbal communication skills, with an instinct for sharp, clear, and resonant brand language.
• Strong analytical mindset and familiarity with social and PR measurement tools (e.g., Sprout Social, Cision, Meltwater).
• A collaborative spirit with the ability to lead cross-functional initiatives with clarity and energy.

• Art direction experience and fluency in content aesthetics.
• Knowledge of Adobe Creative Suite and social media content tools.
• Social copywriting finesse and editorial judgment.
• Experience navigating high-pressure communications moments or issues response.

This position is based in San Francisco.  The  pay range for this role is: $179k- $200k  Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

• Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. 
• Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
• 100% Company paid OneMedical memberships available for members of certain medical plans. 
• Company HSA contribution for enrolled HSA members.
• Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
• Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
• Employee Assistance Program.
• Company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible role

Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally.

Diversity

Allbirds is an equal opportunity employer and makes employment decisions on the basis of merit. Allbirds policy prohibits unlawful discrimination based on race, color, religious creed, sex, gender identity, marital or veteran status, age, national origin, ancestry, citizenship, physical or mental disability, medical condition, genetic information or characteristics (or those of a family member), sexual orientation, pregnancy, or any other consideration made unlawful by federal, state, or local laws. It also prohibits discrimination based on a perception that anyone has any of those characteristics or is associated with a person who has or is perceived as having any of those characteristics. All such discrimination is unlawful.