Atlassian is continuing to hire for all open roles with all interviewing and on-boarding done virtually due to COVID-19. Everyone new to the team, along with our current staff, will temporarily work from home until it is safe to return to our offices.
Do you want to lead product marketing for one of the defining brands of the software era? Jira Software is looking for a Head of Product Marketing to lead the Jira Software Cloud Product Marketing team.
The Head of Product Marketing is a senior marketing leader responsible for crafting and driving a go-to-market (GTM) strategy and plan that encompasses Jira Software, Roadmaps and Automation.
More about our Team:
Our SF based marketing team is on a mission to make Jira Cloud a billion-dollar business. We work closely with our Sydney based product teams and SF based Performance Marketing, Customer Lifecycle, Brand, Design, Analytics and SEO teams.
In this role, you will get to:
Define, build and run Jira’s go-to-market strategy with compelling, differentiated messaging, strategy and execution. You are a dual-mode marketer with an eye for both self-serve and high touch motions. You have a deep understanding of the buyer journey of modern SaaS business but you can also position, differentiate and sell. You bring a mix of the head and heart, combining data and intuition to set strategy and make good decisions. Main Responsibilities:
Employees: Lead, motivate, mentor, and develop the product marketing team ensuring they are successful in their roles AND careers. Customers: Represent the voice of the customer and the market to make sure Atlassian's offerings meet a compelling need in the right way. Shareholders: Responsible for the commercial success of Jira Software Cloud in the short and long term. Be the expert and spokesperson for Jira across AR and PR channels. Create broad go-to-market campaigns and themes that grow the full funnel across any channel. Be a trusted partner to the product team and growth teams and relay customer, sales and market insights that inform product roadmap decisions and strategy.Guide all direct marketing demand-generation tactics, including advertising, search marketing, content marketing, PR, and field/events marketing.Guide design and online strategies, helping deliver outstanding performance and constantly improving conversion.Run the marketing budget associated with all product marketing activities and direct the spend to associated teams to execute plans you create and shapeLead messaging, strategy, marketing communications, public relations and social media strategies. Contribute significantly to the company strategy, leadership and culture. Build and execute GTM & Launch plans.Develop messaging, positioning, buyer personas, product presentations and key content for major product launches.Develop and lead overall global marketing plans for Jira, and guide the teams associated with executing them. One your first day, we will expect you to have:
Bachelor’s degree or equivalent 8+ years of related experience in building product marketing, demand generation and demand conversion teams that consistently deliver standout results. Agile and DevOps SME is a plus. Experience marketing to developers and growing demand in the dev tools/agile marketplace. Excellent writing, verbal skills and problem-solving skills. Ability to quickly develop credibility at all levels of the organization.Ability to lead distributed teams across multiple projects simultaneously.Ability to make operational management decisions and clear recommendations in response to changing objectives.Ability to understand Atlassian strategies, markets, and products, and apply those to marketing effortsStrategic leader that combines execution with vision, left brain with right. You care about every function in marketing but you love product marketing. Mentality:
The Head Guided by the Heart- You combine empathy and understanding with data and business acumen to make the biggest impact.Big Hits, Not Big Lists- The competition for attention in the market is intense. You grok the little things and the big ideas.Ambition and Execution- A brand cannot achieve more than the vision of its leader and the talent of the team to make it real. Show up AND Stand Out-Showing up is table stakes. Standing out means best capturing the opportunity. Great teams find ways to show up AND standout. Distribution is King- If you build it they won’t come. You think about the audience and distribution before you do anything.Data Informs, Marketers Drive- Great marketers drive decisions with data and intuition. Never one without the other. Change is Constant- Great marketers make agility a competitive advantage.
More about our benefits
Whether you work in an office or a distributed team, Atlassian is highly collaborative and yes, fun! To support you at work (and play) we offer some fantastic perks: ample time off to relax and recharge, flexible working options, five paid volunteer days a year for your favourite cause, an annual allowance to support your learning & growth, unique ShipIt days, a company paid trip after five years and lots more.
More about Atlassian
Creating software that empowers everyone from small startups to the who’s who of tech is why we’re here. We build tools like Jira, Confluence, Bitbucket, and Trello to help teams across the world become more nimble, creative, and aligned—collaboration is the heart of every product we dream of at Atlassian. From Amsterdam and Austin, to Sydney and San Francisco, we’re looking for people who want to write the future and who believe that we can accomplish so much more together than apart. At Atlassian, we’re committed to an environment where everyone has the autonomy and freedom to thrive, as well as the support of like-minded colleagues who are motivated by a common goal to:
Unleash the potential of every team.
Additional Information
We believe that the unique contributions of all Atlassians is the driver of our success. To make sure that our products and culture continue to incorporate everyone's perspectives and experience we never discriminate on the basis of race, religion, national origin, gender identity or expression, sexual orientation, age, or marital, veteran, or disability status.
All your information will be kept confidential according to EEO guidelines.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
