Senior Marketing Manager

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11 months old

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About Axiom:

Axiom is where legal teams go to find the right talent for everything from routine in-house tasks to complex outside counsel work. Too many legal departments are stuck having to choose between paying the high fees of their law firm, hiring full-time employees they don’t need, or turning to a low-cost agency that can’t meet their quality standards. At the same time, top lawyers want to work on challenging legal matters, but they want more control over how, when, and where they practice. Both are forced compromises that no one should have to make. Axiom shares and meets the higher standards of its clients and lawyers, with our “work smarter, adapt faster, go further” approach – connecting growing mid-market and Fortune 500 companies with the world’s deepest bench of experienced, specialized legal talent.

About the role:

Axiom seeks a strong B2B/ B2C marketer to join its growing Demand Marketing organization as Senior Marketing Manager. This role will be responsible for driving demand generation for Axiom’s services.  The candidate will be responsible for strategy, development and execution of integrated, multi-step marketing programs and will lead and own the optimization of Axiom’s email channel. 

They will work with cross-functional teams to drive collaboration with the content marketing team, the internal product solutions team and key stakeholders. The ideal candidate brings experience with outbound marketing, particularly demand generation for B2B services or products. 

Reporting to the Director of Marketing Programs, the Senior Marketing manager will be responsible for: 

  • Managing B2B multi-channel marketing programs, including email campaigns, drip email nurture series, content syndication, webinars, events, and content for the U.S and global markets. 
  • Combining high level strategic thinking with a “make it happen” mindset 
  • Improving the efficiency of marketing programs 
  • Identifying and executing optimizations to increase marketing impact on growth 
  • Develop multi-touch demand creation programs that leverage both inbound and outbound tactics including: email marketing, webinars, events and content syndication to meet and exceed pipeline goals
  • Looking for opportunities for innovation at scale. 

About you:

We seek someone with demonstrated experience leveraging a range of channels in demand creation, with a particular focus on email, that maximize ROI. The ideal candidate will thrive on incorporating data-driven analytics to refine and hone execution. 

Qualifications

  • 5 to 7 years of experience in B2B or B2C marketing programs, ideally for professional services, staffing, or talent marketplace 
  • Extensive experience with CRM (Salesforce.com) and marketing automation (Hubspot) systems 
  • Experience with creating compelling messaging 
  • Legal industry experience a plus
  • Ability to understand how strategic objectives translate into market-specific programs
  • Demonstrated ability to implement and test with extreme attention to detail
  • Desired management/leadership skills: 
    • Ability to define and manage projects involving multiple stakeholders
    • Strong project management skills for managing schedules and deadlines
    • Executive presence
  • Desired marketing skills: 
    • Expertise with principles of B2B and B2C marketing
    • Expertise in Email marketing
  • Legally eligible to work in the country in which the position is located 

Characteristics

  • Proactive self-starter, intrinsically motivated 
  • Intelligent, with strong critical thinking skills 
  • Ability to think strategically, paired with high attention to detail in execution 
  • Positive, can-do attitude
  • Ability to prioritize multiple projects simultaneously, naturally high RPM
  • Strong interpersonal skills a must; values influencing & building relationships
  • Collaborative team player, yet also comfortable working independently 

EDUCATION, CERTIFICATES, LICENSES, & REGISTRATIONS 

  • Bachelor's degree required with emphasis on marketing, business or communications preferred. 

PHYSICAL DEMANDS 

Not Applicable 

SUPERVISORY RESPONSIBILITIES 

Not Applicable 

Axiom’s total rewards philosophy is to be transparent and equitable with all job candidates.  The annual base salary range for this role is $94,000 - 115,000, and you will be eligible to participate in our cash bonus plan which on target would be 20% of your base salary for a Senior Manager role in Marketing. You can also participate in our benefits programs that include healthcare, life and disability coverage, 401K with company match, paid sick and personal time off, paid parental leave and more. Please note that the final compensation is determined by several considerations, including the quality of your experience and expertise, your ability to immediately contribute to Axiom, your potential to move up to the next level, the market you are located in, and other business considerations.

Accommodation for Individuals with Disabilities: Upon request and consistent with applicable laws, Axiom will attempt to provide reasonable accommodations for individuals with disabilities who require an accommodation to participate in the application process. To request an accommodation to complete the application form, please contact us at [email protected] and include “Applicant Accommodation” in the subject line.