Please note that only English CVs will be reviewed.
Responsibilities:
Design, execute and report an integrated marketing and community engagement strategy, encompassing performance marketing, brand awareness, social media, and event planning;Build, manage and optimize our user success funnel, including oversight of and input to key product UI/UX areas that drive funnel conversion and active user engagement;Grow our active user base and increase awareness of the Binance brand through data-driven performance marketing, and competitive benchmarkingAttract and manage affiliates relationships, partnerships and B2B opportunities while working with the entire team to improve incentivization strategies to drive growth;Develop a vibrant online and offline communities, increasing engagement through moderating activities, content creation,fostering positive interactions, and assisting the Binance Angel Program;Organize and execute impactful online and offline events, such as meet-ups, hackathons, and workshops, tailored to the local market and user base;Be the eyes and ears on the ground: Understand and share knowledge on local trends, communities and news that can be leveraged in brand awareness and marketing innovation efforts.Requirements:
Bachelor degree or above, prefer major in marketing;Exposure to digital marketing planning and execution work experience, preferably in crypto exchanges/fin-tech/eCommerce/tech/gaming, B2C facing;Past marketing/growth roles at Spanish virtual asset exchange is strongly preferred;Must have a strong interest and knowledge in the crypto / blockchain / technology space;Data-driven and performance marketing mindset is a must;Proven experience in growing and managing a user base;Language skills: Spanish, and Advanced English;Ability to handle a fast-paced environment and many moving parts at once;Experience in community management and events is a plus.
