Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by over 250 million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Responsibilities:
Data-Driven Product OptimizationEstablish comprehensive data monitoring systems for core metrics (user journeys, conversion funnels, engagement)Analyze product flow conversion data, identify optimization opportunities, and implement strategies to improve conversion ratesDevelop user behavior models and conversion funnel monitoring systems for key paths (registration to transaction)Conduct A/B testing and data iteration to drive continuous improvementProduce regular data reports with actionable insights for stakeholdersDesign and implement conversion strategies for core user flows (registration, KYC, deposit, trading)Optimize user touchpoints across channels (in-app content, push notifications, AI+ SMS tools)Plan and execute incentive campaigns to boost user activation and retentionSupport marketing strategy deployment and performance analysisStreamline marketing tools and processes to improve operational efficiencyManage and optimize existing product features through iterative improvementsEstablish user feedback loops integrating customer service, reviews, and research dataDocument operational processes (MRD writing) and improve workflowsIdentify pain points through business analysis and implement solutions via operational strategiesParticipate in departmental process optimization and mechanism iteration
Requirements:
4+ years in digital product operations (crypto/Web3 experience preferred)Educational background in Business Analytics, CS or related fieldsProven experience in conversion rate optimization and user flow designStrong analytical skills with SQL proficiencyExpertise in user research methods and data analysisProduct design skills with innovative problem-solving abilityFamiliar with complete product development lifecycleMRD/PRD documentation capabilityExperience designing incentive campaigns and touchpoint strategiesAbility to build behavioral models and monitoring systemsProcess optimization and workflow improvement experienceStrong A/B testing and experimentation methodologyWhy Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
