Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
Overview
Looking for an entrepreneurial technocrat to steer growth capabilities through the development of intelligent automation & targeting solutions for EMEA’s biggest ride-hailing product. You will be accountable for providing state of the art martech capabilities to the growth marketing team to drive sharper audience targeting and optimizing on spend efficacies. This role will work closely together with the General Managers, Marketing Managers and Central Growth & Analytics Team, Product team.
Roles & Responsibilities:
- Must have:
- Proficiency with Python, SQL, PySpark with prior experience in data warehousing, data pipeline development and ML-model deployment and scaling
- Prior experience in machine learning and statistical modeling techniques including regression, clustering, supervised and unsupervised classification & forecasting, NLP
- Prior experience building targeting engines based on advanced segmentations and optimization techniques
- Highly Analytical (hands-on) , data-driven mindset with a strong understanding of experimentation setup - A/B testing & optimization tactics alongside a firm understanding of key growth metrics (ROI, ROAS, Campaign efficacies, statistical significance, confidence intervals)
- 5+ years experience in roles dealing with martech, data engineering, data science, growth marketing roles
- Preference to individuals
- With prior work experience with e-commerce, telcom, OTT , travel platforms
- Familiarity with - CRM tool (Braze, Clevertap), Marketing Automation Platforms
- Advanced knowledge of data science concepts
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.