Careem is building the Everything App for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region’s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.
About the role:
Looking for an entrepreneurial technocrat to steer growth capabilities through development of intelligent automations & targeting solutions for EMEA’s biggest ride hailing product. You will be accountable for providing state of art martech capabilities to growth marketing team to drive sharper audience targeting and optimizing on spend efficacies. This role will work closely together with the General Managers, Marketing Managers and Central Growth & Analytics Team, Product team.
What you’ll do:
- Responsible for building, maintaining and improving the growth targeting engine for Careem Rides; Be the single point of ownership for rider incentive spends
- Build the the right segmentations and optimizations framework to target users efficiently
- Constantly iterate on targeting methodologies and levers to optimize spends further
- Manage business stakeholders effectively with transparent reporting on performance
- Support planning exercise with accurate reporting of uplift, conversion
- Build pipeline of hypothesis for growth experiments with a 360 degree mindset [incentives, app real estate, performance marketing, product levers, supply availability, market dynamics]
- Demonstrate the art of possible and setup mid-long term product roadmap for the growth targeting engine
What you’ll need:
- High proficiency with Python, SQL, PySpark with prior experience in data warehousing , data pipeline development and ML-model deployment and scaling
- Prior experience in machine learning and statistical modeling techniques including regression, clustering, supervised and unsupervised classification & forecasting, NLP
- Prior experience with designing and building complex targeting engines based on advanced segmentations and optimization techniques
- Prior team management experience
- Highly Analytical (hands-on) , data-driven mindset with strong understanding of experimentation setup - A/B testing & optimization tactics alongside firm understanding of key growth metrics (ROI, ROAS, Campaign efficacies, statistical significance, confidence intervals)
- 8+ years experience in roles dealing with martech, data engineering, data science, growth marketing roles
What we’ll provide you
We offer colleagues the opportunity to drive impact in the region while they learn and grow. As a full time Careem colleague, you will be able to:
- Work and learn from great minds by joining a community of inspiring colleagues.
- Put your passion to work in a purposeful organisation dedicated to creating impact in a region with a lot of untapped potential.
- Explore new opportunities to learn and grow every day.
- Work 4 days a week in office & 1 day from home, and remotely from any country in the world for 30 days a year with unlimited vacation days per year.
- Access to healthcare benefits and fitness reimbursements for health activities including gym, health club, and training classes.