About the role
We’re looking for a Senior Social Media Strategist to help take our brand on social media to the next level by leading execution of our Episodic and Always-On content strategies. You can expect to produce content across our owned channels, including YouTube, Instagram, and TikTok. The Senior Social Media Strategist will work collaboratively with the rest of the Social Team, Brand, Creative, Legal, Comms, Social Care (OMX) teams, and more. With a pulse on culture, an instinct for what drives engagement, and a focus on actioning against data, you’ll oversee channel management of our social accounts while also cultivating meaningful relationships with creators, influencers, and our members.
By launching culturally relevant campaigns that tell authentic stories tied to financial progress, you’ll be instrumental in deepening Chime’s cultural impact and building trust with our community. Success in this role means developing highly engaged, scalable content that broadens our reach and makes Chime the premiere destination of cultural conversations.
You will report to the Sr. Director of Social & Brand Partnerships.
The base salary offered for this role and level of experience will begin at $130,050 and up to $180,600. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on your location, skills, qualifications, and experience.
In this role, you can expect to
- Scale our “Always On” content using the fastvertising approach to capitalize on current cultural moments or internet trends that generate immediate attention in service of elevating Chime to become the most culturally relevant brand powered by our members.
- Ideate and drive execution of content for our social editorial calendar
- Identify zeitgeist trends and proactively create opportunities to engage the social community
- Stay on the pulse of culture – identifying trending content/creators, and making recommendations for how some of them can come to life across our social channels
- Manage execution of our episodic content series by:
- encouraging appointment building that builds brand awareness, engagement, and trust over time
- understanding how to build and grow organic audiences, amplify top content with media boosting, and continually test & learn strategics to improve performance
- Be accountable for goals and succeeding brand KPIs (Reach, Engagement, Views, Clicks, Watch-Time, etc), while translating social performance into meaningful business insights that inform brand perception and retention
- Stay abreast of new platform features and algorithm changes to inform content strategy
- Monitor and analyze conversations across key social media channels and collaborate with the Social Operation Specialists (OMX) to understand performance and uncover insights and content opportunities
- Serve as a mentor and thought partner to Social Media Strategists and Coordinators, guiding best practices and elevating the overall quality of our social output
- Develop and execute quarterly and annual social roadmaps that align with broader brand and business goals
To thrive in this role, you have
- 8+ years of social media experience, specifically in creating socially native content
- Don’t just work in social media, but thrive in it – you have tangible experience amassing highly engaged communities on social for large brands
- Have a genuine passion for social – you’re a genuine consumer of social media and what goes on in the world, and have a deep understanding of how to integrate cultural trends without making it feel forced or out of pocket for our brand
- Strongly believe that details matter. Despite the excitement of creating big brand moments, you’re innately meticulous, and make sure that everything is thought through
- Have the skills of a natural storyteller and have a passion for crafting stories through words, pictures, and video. You have a keen visual sense, an eye for detail, and mastery of both technical and aesthetic best practices for images and video across top social platforms
- Possess a mission-driven and naturally member-obsessed mentality. You lead with empathy and never lose sight of why we do what we do, and who it’s in service for
- Have an entrepreneurial spirit, are naturally curious, are resourceful, and able to succeed with minimal guidance
- Have a deep understanding of the unique intersection between data and culture, and the ability to think strategically on how to activate within this space
#LI-AM1 #LI-Hybrid
A little about us
At Chime, we believe that everyone can achieve financial progress. We created Chime—a financial technology company, not a bank*—on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. Whether it's starting a savings account, purchasing a first car or home, launching a business, or pursuing higher education, we're proud to have helped millions unlock their financial potential.
We're a team of problem solvers, dreamers, and builders with one shared obsession: our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner's mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members.
We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress.
We know that to achieve our mission, we must earn and keep people's trust—so we hold ourselves to the highest standards of integrity in everything we do. These aren't just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential.
Because if we don't—who will?
*Chime is a financial technology company, not a bank. Banking services provided by The Bancorp Bank, N.A. or Stride Bank, N.A., Members FDIC.
What we offer for our full-time, regular employees
- 🏢 Our in-office work policy is designed to keep you connected - with four days a week in the office and Fridays from home for those near one of our offices, plus team and company-wide events depending on location. Whether you’re coming in regularly or are part of our fully remote program, you’ll stay engaged with your work and teammates.**
- 💻 In-office perks including backup child, elder, and/or pet care, plus a subsidized commuter benefit to support your regular commute**
- 💰 Competitive salary based on experience**
- ✨ 401k match** plus great medical, dental, vision, life, and disability benefits
- 🏝 Generous vacation policy and company-wide Chime Days, bonus company-wide paid days off**
- 🫂 1% of your time off to support local community organizations of your choice
- 👟 Annual wellness stipend to use towards eligible wellness related expenses
- 👶 Up to 24 weeks of paid parental leave for birthing parents and 12 weeks of paid parental leave for non-birthing parents
- 👪 Access to Maven, a family planning tool, with $15k lifetime reimbursement for egg freezing, fertility treatments, adoption, and more.
- 🎉 In-person and virtual events to connect with your fellow Chimers—think cooking classes, guided meditations, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!**
- 💚 A challenging and fulfilling opportunity to join one of the most experienced teams in FinTech and help millions unlock financial progress**
**Perks also available to Chime Interns.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
Chime is proud to be an Equal Opportunity Employer. We consider qualified applicants without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, genetic information, veteran status, or any other legally protected basis under provincial, federal, state, and local laws, regulations, or ordinances. We will also consider qualified applicants with criminal histories in a manner consistent with the requirements of state and local laws, including the San Francisco Fair Chance Ordinance, Cook County Ordinance, NYC Fair Chance Act, and the LA City Fair Chance Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation during any stage of the application process, please contact: [email protected].
To learn more about how Chime collects and uses your personal information during the application process, please see the Chime Applicant Privacy Notice.