Manager, Growth Advertising

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11 days old

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The range for this role is $91,000 - $125,000

Actual base pay will be determined based on a successful candidate's work location, skills/abilities, experience, and education. This role includes opportunity to receive an annual bonus target of 5% of annual eligible earnings. Actual bonus amounts are determined by length of time in role, individual performance, and organizational performance.

Interested candidates must be willing and able to work onsite full-time in either our Melbourne, FL or Orlando, FL office.  

The Mission

At Christian Care Ministry we believe that Christians can, and should, share in one another’s burdens. Through the use of Medi-Share®, a healthcare sharing ministry for Christians, we cultivate that belief.

The Team

Everyone at Christian Care Ministry is in agreement with our Statement of Faith, which outlines our core beliefs. Although we aren’t perfect people, we are serving our perfect God to the best of our ability.

The Job

The Manager, Growth Advertising is responsible for generating revenue through the creating of marketing, promotion, and advertising strategies while maintaining stewardship and brand strategy consistency. This role will work as a player coach to lead marketing and advertising professionals who collaborate with organization leadership to create high performing advertising strategies that generate leads and word of mouth referrals. The Manager, Growth Advertising will build and manage relationships with vendors and partners to deliver an effective marketing and advertising strategy. 

Essential Job Duties & Responsibilities

  • Manage a team, vendors, and processes to deliver effective advertising campaigns
  • Ensure final products stay within budget and meet quality expectations 
  • Plan, direct, and review the work of all direct report staff
  • Research and analyze market trends and data, and recommend advertising spend and placement based on that data
  • Establish the key performance indicators (KPI) to reach organization and department-level goals
  • Develop and execute multi-channel marketing strategies to drive customer acquisition and revenue growth
  • Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution
  • Providing reporting on key performance metrics, including conversion rates, cost per acquisition, and return on advertising spend to senior leadership with recommendations to improve performance
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Develop and maintain relationships with key partners and vendors to drive campaign effectiveness
  • Oversee the performance, staffing, goals, and budget adherence of assigned marketing teams
  • Oversight of SEO, GEO, and AI integration and implementations on owned web properties
  • Stay up-to-date with the latest trends and best practices in healthcare payer performance marketing and advertising strategies and competitive landscape
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance
  • Collaborate with cross-functional sales, marketing, and communication teams to ensure alignment on brand, content, and revenue growth execution. This includes understanding the sales process for internal and external distribution and having a committed feedback loop across these parties to improve understanding, delivery and performance
  • Contribute to the exercise and expression of Christian Care Ministry’s beliefs
  • All other duties as assigned

Essential Skills & Abilities

  • Thorough knowledge of search ranking and optimization factors and key algorithm updates, including AI
  • Proficiency in HubSpot, web analytics, and keyword tools
  • Strong understanding of HTML/CSS Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis
  • Leadership skill – ability to build and influence a high performing team that consistently deliver results while encouraging their development and growth
  • Proven ability to measure and analyze data in order to drive marketing decisions
  • Knowledge in managing websites, SEO/SEM/PPC, social media marketing, email marketing and lead generation campaigns
  • Knowledge with data-driven AI/SEO analysis and optimization
  • Knowledge in developing and deploying email via third party service providers
  • Self-motivated and passionate about increasing conversion rates 
  • Understand in detail the digital prospect journey and own continuous improvement of journey to optimize lead quality, segmentation and delivery
  • Ability to supply web analytics monitoring and reporting against key metrics
  • Good understanding of CAN-SPAM laws
  • Proficient in marketing automation systems (e.g. HubSpot) and integrating those systems with other technologies
  • Expertise in digital lead attribution, analytics, and reporting
  • Experience with digital prospect journey with a focus on experience and conversion
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Technically capable but with excellent communications skills
  • Innate desire and drive to improve processes
  • Passion for driving a member-first mindset

Core Competencies/Demonstrable Behaviors

  • Plans and aligns – planning and prioritizing work to meet commitments aligned with organizational goals
  • Strategic mindset – seeing ahead to future possibilities and translating them into breakthrough strategies
  • Action oriented – taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
  • Interpersonal Savvy – relates openly and comfortably with a diverse group of people, must be able to communicate effectively and build engagement across all audiences
  • Collaborates – builds partnerships and works collaboratively with others to meet objectives
  • Communicates effectively – developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences

Education and/or Experience

  • Bachelor’s degree in Marketing/Advertising and 10+ year’s digital marketing experience required, progressive professional and leadership experience in a healthcare payer setting strongly preferred
  • Demonstrated experience leading digital marketing or advertising staff required
  • Master’s degree preferred

Supervisory Responsibilities

  • This job has supervisory responsibilities, you'd be expected to manage a team of 1-2 specialists

Incentives & Benefits

We work hard to serve our Medi-Share Members, but know we can only do that if we invest in our employees professionally, financially, physically, socially, and spiritually. We purposefully invest in our employees so that our employees can invest in others.

For full-time employees working 30 hours or more, some of our benefits include, but are not limited to:

•    100% paid Medical for employees/99% for family
•    Generous employer Health Savings Account (HSA) contributions
•    Employer-paid Life Insurance (3x salary) and Long-term Disability Insurance
•    6 weeks of paid parental leave (for both mom and dad)
•    Dental - two plans to choose from
•    Vision
•    Short-term Disability
•    Accident, Critical Illness, Hospital Indemnity
•    401(k) – up to 4% match on ROTH or Traditional contributions
•    Generous paid-time off and 11 paid holidays
•    Wellness plan including Financial, Occupational, Mental/Spiritual, and Physical health incentives up to $50/mo 
•    Employee Assistance Program including no cost, in-person mental health visits and employee discounts
•    Monetary Anniversary Awards Program
•    Monetary Birthday Awards

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