The range for this role is $25.00 - $34.13/hour
Actual base pay will be determined based on a successful candidate's work location, skills/abilities, experience, and education. This role includes opportunity to receive an annual bonus target of 5% of annual eligible earnings. Actual bonus amounts are determined by length of time in role, individual performance, and organizational performance.
Interested candidates must be willing and able to work onsite minimum 4 times per week in either our Melbourne, FL or Orlando, FL office.
The Mission
At Christian Care Ministry we believe that Christians can, and should, share in one another’s burdens. Through the use of Medi-Share®, a healthcare sharing ministry for Christians, we cultivate that belief.
The Team
Everyone at Christian Care Ministry is in agreement with our Statement of Faith, which outlines our core beliefs. Although we aren’t perfect people, we are serving our perfect God to the best of our ability.
The Job
The Web/Email Design Specialist plans, designs, and delivers the organization's email, digital advertising, and marketing campaigns to ensure execution of brand strategy and revenue generation. This role uses knowledge and skill in creating ideal customer and prospect-focused digital content that may be used in education, marketing, and advertising campaigns. This highly collaborative role reports to the Manager, Creative Design to ensure the organization's revenue and growth targets are met through marketing efforts.
Essential Job Duties & Responsibilities
- Plan, develop, and execute the organization's email/texting marketing campaigns
- Manage subscriber prospect lists and marketing materials
- Oversee email and texting analytics and report findings to management
- Create plans to expand prospect lists and improve templates via a/b testing methodology
- Perform quality checks on all correspondence and work to resolve issues
- Identify the organization's target audience and develop content goals and strategies to reach them
- Research what types of content would appeal to customers and create deliverables, including blog posts, podcasts, images, and videos that enhance the user experience
- Actively stay up to date on trends in email marketing and web design to provide guidance to internal teams as a subject matter expert
- Design intuitive navigation structures that provide a logical flow of information for the user
- Monitor user behavior on owned web properties to recommend user-flow changes in collaboration with the UX team
- Work on a cross-functional team of sales, marketers, and decision-makers to launch effective content
- Serve as liaison for cross-departmental needs for email and web content support
- Utilize search engine optimization (SEO) content writing to maximize website traffic and reduce bounce rates
- Write and edit content to maintain a consistent marketing message across the organization’s platforms
- Works closely with SEO and Content team to drive a best-in-class prospect experience
- Contribute to the exercise and expression of Christian Care Ministry’s Christian beliefs
- All other duties as assigned
Essential Skills & Abilities
- Proven skill and ability to design and write email and other digital messaging that generates traffic, leads, and action by prospects and customers
- Knowledge of search engine optimization and email marketing analytics, including how design influences prospects and customers
- Ability to collaborate and work well in a team environment to accomplish effective project deliverables
- Proven skill using email marketing systems/platforms (e.g., HubSpot)
- Ability to write clear and compelling marketing content
- Skill developing digital content that is logical, optimized, and on brand
- Ability to perform quality checks on all content created
- Skill with content design software and systems
Core Competencies/Demonstrable Behaviors
- Action oriented – Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
- Tech savvy – Anticipating and adopting innovations in business-building digital and technology applications.
- Business insight – Applying knowledge of business and the marketplace to advance the organization’s goals.
- Communicates effectively – Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
- Nimble learning—Actively learning through experimentation when tackling new problems, using both successes and failures as learning fodder.
Education and/or Experience
- Bachelor’s degree in Marketing/Advertising and 3+ years’ experience in web/email design and content creation field required
- Proven experience creating web/digital/email content in a financial services or healthcare payer setting preferred
Supervisory Responsibilities
- This job has no supervisory responsibilities
Incentives & Benefits
We work hard to serve our Medi-Share Members, but know we can only do that if we invest in our employees professionally, financially, physically, socially, and spiritually. We purposefully invest in our employees so that our employees can invest in others.
For full-time employees working 30 hours or more, some of our benefits include, but are not limited to:
• 100% paid Medical for employees/99% for family
• Generous employer Health Savings Account (HSA) contributions
• Employer-paid Life Insurance (3x salary) and Long-term Disability Insurance
• 6 weeks of paid parental leave (for both mom and dad)
• Dental - two plans to choose from
• Vision
• Short-term Disability
• Accident, Critical Illness, Hospital Indemnity
• 401(k) – up to 4% match on ROTH or Traditional contributions
• Generous paid-time off and 11 paid holidays
• Wellness plan including Financial, Occupational, Mental/Spiritual, and Physical health incentives up to $50/mo
• Employee Assistance Program including no cost, in-person mental health visits and employee discounts
• Monetary Anniversary Awards Program
• Monetary Birthday Awards