The role

HelloFresh Italia is part of a large group founded in Berlin in 2011: we are the world's leading meal kit provider delivering in 18 countries across 4 continents, with a revenue of €7.6 billions in 2022. We entered the Italian market in October 2021, with an innovative data-driven supply chain and a significant sustainability focus. Mid-term, we have great ambitions to grow into a leading food organization in Italy, impeccably delivering tailored everyday eating options our customers are excited about.

Our Head of Growth will be a driven, communicative leader with strong analytical and problem solving skills who is excited to contribute to HelloFresh Italy’s growth story.

In this key role, you’ll join the local Leadership team and report to the CEO, while the Growth & Analytics teams will report into you. The ideal candidate will bring a data-driven, structured and proactive way of working, focused on delivering results in a high-paced and ever-changing environment. Additionally, outstanding analytical skills, a proven track record of driving impact in a high-performance and high-growth environment and relevant Marketing experience are required.

The objective is ambitious and clear: the successful candidate will directly drive and contribute to HelloFresh Italy’s next Growth journey phase, driving our organization from start-up to scale-up.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Elaborate and drive Italy’s Growth strategy and implementation, from Pricing & Discounts and customer acquisition to retention and reactivation initiatives, building on HelloFresh proven growth playbook and adapting it for the Italian market,
• Own the performance of our Marketing mix, both Online and Offline:
• Support in shaping the Online Marketing performance channel strategy (SEA, Native, Display, Paid Social etc) working with global stakeholders to: surface new learnings, implement best practices, define discount and creative tests and support in forecasting and performance tracking,
• Support in boosting the performance and scalability of our Virality channels,
• Fully own locally the performance of our Offline Marketing mix, doubling the contribution of channels such as gift cards, partnerships and events,
• Leverage insights and data to identify high-value audiences and drive the implementation of the most promising performance improvement opportunities,
• Build, lead, and develop a team of high-performing  marketers in an ever-changing and performance-driven culture,
• Own budgeting & clear targets and KPIs setting to ensure the teams are constantly pushing themselves to hit the next level,
• Collaborate with a variety of teams in Milan and Berlin HQ, including Brand, Product, Operations and Tech, to contribute to building a holistic and sustainable marketing, growth & data strategy.

What you’ll bring

• 7+ years of experience in high-performance, data-driven environment - e.g. Management Consulting, Growth Marketing, eCommerce or Business Development
• A passionate and supportive people leader with 5+ years' experience managing teams
• Naturally curious, with a strong dose of critical thinking and a “learning never stops” mindset
• Excellent analytical skills and a data-driven approach to decision making
• Logical, hard working and structured with a strong track record of overdelivering in a fast-paced environment
• Hands-on mentality and ability to deal with a broad range of challenges related to scaling a growth marketing set-up
• Adaptable and business focused: you naturally prioritize projects that are high impact
• Fluency in English and Italian - both written and spoken

What we offer

• The chance to make a serious contribution to one of the fastest-growing technology companies in Europe in an exciting growth phase on the Italian market
• Direct, high impact on our Marketing strategy  from day one
• A vibrant, international environment with talented and mission-driven colleagues
• A guaranteed steep learning curve & boost for your career
• Benefit from our selection of employee perks

About HelloFresh

HelloFresh is on a mission to change the way people eat, forever!

Since our 2011 founding in Europe’s vibrant tech hub, Berlin, we’ve become the world's leading meal kit provider, delivering to over 4.2 million households worldwide in 15 countries across 3 continents. 

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Our more than 15,000 employees from over 70+ nationalities are the heart and soul of our diverse, fast-paced and dynamic environment where innovation and smart, fast action is encouraged. 

We will encourage you to make an immediate impact in your area of work as well as empower you to grow your career with us.

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days. 

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.