As the Senior Manager of Paid Social, you will be responsible for the largest channels across our brands as part of the North America team. You will lead a team of Paid Social experts and help us scale cost-effective customer acquisition and reactivation campaigns across multiple search and biddable product categories. Reporting to our Paid Social Associate Director, you will help develop and execute the strategic plan, use analytics to inform decisions, and drive execution to optimize a significant marketing budget against company goals. 

This role is a high-performance/high-impact role with the opportunity to work with teams across the organization - from Brand, Discounts, Creative, and Analytics. To kick things off, we would like you to focus on various Paid Social channels (such as Meta, TikTok, and Snapchat) as Strategic Investments and work with our in-house experts and agencies to find synergies to bring high-quality customers to the business. Lead the roadmap development and execute key campaigns across our meal kit brand portfolio, with the main focus being HelloFresh.

You will…

• Plan, design, and execute paid social (Meta, TikTok, Pinterest, Snapchat, etc) campaigns from execution to completion. 
• Use a data-first approach to analyze performance drivers to optimize for channel ROI.
• Be responsible for all campaign trafficking, quality control, campaign launch, reporting, and analysis. This is a hands-on role building & optimizing campaigns.
• Optimize campaign performance towards activation, retention, and reactivation goals.
• Analyze & report on campaign KPIs to key stakeholders.
• Partner with internal teams to optimize campaign performance; e.g. Creative, BI, CRM,  etc.—(targeting, optimization, creative direction, etc.)
• Develop relationships with key paid social partners to nurture performance growth
• Provide project management support to ensure deadlines are met
• Manage a set of external partners and contractors to maximize performance.
• Design, implement and analyze A/B split tests across paid social channels
• Work with the Brand Team to oversee and launch paid social creatives.

You are…

• Track record of efficient growth through a solid understanding of paid social and all performance marketing metrics (CPM, engagement rate, CPA, CPC & LTV)
• Experience running large multi-million dollar growth campaigns on paid social media platforms including Facebook, Instagram, Pinterest, TikTok, Reddit and Snapchat
• Strong communications and presenting skills with an eye for creative performance.
• Strong quantitative & analytical skills; able to use data to optimize day-to-day performance
• A process-improvement mindset to help us become more efficient in our activities.
• A curiosity to not just know what is happening, but to understand why it is happening.
• Obsessed with growth and building things while not being afraid to get your hands dirty
• Familiar with the fast-paced, demanding and analytical startup environment
• A positive mindset towards challenges and new opportunities and a natural hustler with a contagious “can-do” attitude

You have… 

• A bachelor’s degree with a strong academic record and/or proven relevant experience in a performance marketing or highly commercial role.
• 6+ years of experience directly managing paid social campaigns on the client-side (preferred) or at a performance marketing agency.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Knowledge of Facebook bidding, targeting, optimization, as well as web & app tracking setup and troubleshooting.
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.

You’ll get…

• Competitive salary, 401k with company match that vests immediately upon participation, and company equity plan based on role
• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)   
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chain

This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.